Is underscrubs profitable to sell on Amazon United States?

The niche generates $74K/yr across 107 tracked products. 20 of 40 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (42/100).

How competitive is the underscrubs niche?

38 brands and 47 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in underscrubs?

Top complaints mined from reviews: Size-Overall, Smell, Material Quality. The return rate is 7.2% — above our launch gate.

What does it cost to enter the underscrubs niche?

Listings span $6.48–$39.36; the average listing price is $18.75 (sweet spot $15–$100). The average incumbent carries 3,752 reviews — the moat a new listing must climb.

underscrubs

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$18.75

avg listing price — sweet spot $15–$100

Price range

Good$6.48–$39.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,752.27

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Market size

Bad$74K

$74K/yr · 1.0M searches

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, underscrubs is a $74K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

underscrubs market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $94K–$113K; units × avg price
Conversion rate: 0.4%
Avg BSR: #4,088
Page quality: 0%
Prime: 94%
Sponsored: 90%
Out of stock: 2.8%
Avg brand age: 34 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

68%

Top 20: 91%

Top-5 click share

22%

Top 20: 52%

Open market

30%

COZYFIT30%
Healing Hands15%
floralhue14%
Kinglaman5%
Neer4%
NebuKinex2%

Demand

Weekly Amazon search volume, last 10 weeks — -3.8% search growth over the last 90 days.

Open Trend

Top underscrubs search terms

under scrubs150K/yr +6.3%0.2% conv.
cute underscrubs63K/yr +57.0%0.1% conv.
patterned underscrubs48K/yr +30.5%0.1% conv.
scrub undershirt83K/yr -9.1%0.5% conv.
long sleeve scrub tops women124K/yr -43.1%0.3% conv.
undershirts for scrubs74K/yr -21.6%0.5% conv.
healing hands underscrub long sleeve77K/yr -27.8%0.5% conv.
underscrub long sleeve women pattern42K/yr -4.3%0.1% conv.
under scrub45K/yr +10.8%0.1% conv.
striped underscrub27K/yr +18.3%0.3% conv.

All search terms

Top underscrubs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COZYFIT Scrub Undershirts Long Sleeve Women - Underscrub Comfort Tee with Soft Stretch Fabric Ceil Blue M

COZYFIT$13.064.5★854 rev

3 Pack Scrub Undershirts Long Sleeve Women Comfortable Underscrub for Nurse High Crew Neck Black M

floralhue$26.954.3★85 rev

Healing Hands Womens Underscrub Soft Knit Melissa Longsleeve Scrub Tee with Breathable & Easy Care Fabric 5047 S Black

Healing Hands$12.224.6★13,392 rev

Kinglaman 5 Pack Womens Basic Long Sleeve Shirts Crew Neck Slim-Fit Fitted T Shirts Tops Undershirts Underscrub Baselayer 2 Black 2 White 1 Heather Grey Medium

Kinglaman$30.014.7★1,631 rev

COZYFIT Womens Underscrub Tee Comfort V-Neck Long Sleeve Undershirt with Soft & Easy Care Fabric Black

COZYFIT$10.144.6★637 rev

Newest

by launch date

Scrub Undershirts Long Sleeve Women Comfortable Underscrub for Nurse High Crew Neck Black M

floralhue$12.9826 rev

1mo ago

3 Pack Scrub Undershirts Long Sleeve Women Comfortable Underscrub for Nurse High Crew Neck Black M

floralhue$26.9585 rev

3mo ago

COZY SCRUBS Womens Underscrubs Short Sleeve - Crew Neck Scrubs Tee Silky Knit Undershirts for Nurse (Previously COZYFIT) Black M

COZY SCRUBS$17.6143 rev

4mo ago

Nautica Underscrub Long Sleeve Women 2 Pack Soft Scrub Undershirts for Nurses Crew Neck Comfort Tee Black/White

Nautica$14.0972 rev

7mo ago

COZYFIT 3 Pack Scrub Undershirts Long Sleeve Women - Underscrub Comfort Tee Black M

COZYFIT$32.11327 rev

8mo ago

What buyers say about underscrubs

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“fit as expected”

Comfort-Overall13%

“light weight very comfortable”

Soft Feel11%

“Material is very soft and comfortable”

Quality-Overall7%

“Quality shirt”

Warmth5%

“they keep me warm”

Stretchability/Expandability/Elasticity5%

“Does not lose elasticity”

Material Quality4%

“Soft material”

Color4%

“Love the colors”

Value For Money4%

“Good value”

Weight Light2%

“This scrub vest is lightweight”

What buyers complain about

Size-Overall20%

“size down”

Smell6%

“Smells Awful”

Material Quality4%

“Cheap material”

Color4%

“Color is darker than picture”

Stitch/Finish/Polish3%

“Poor quality stitching”

Thickness3%

“Thinner than expected”

Transparency3%

“the brown doesnt seem opaque so thats good”

Arm Fit2%

“And too small in the arms and the body”

Sleeve Fit2%

“Long sleeve”

Quality-Overall2%

“Poor quality”

Top return reasons

Size-Overall47%

Length8%

Material Quality7%

Sleeve Fit6%

Chest Fit5%

Thin4%

Color3%