Underoutfit

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

+35.3%

Conversion, latest week

0.6%

Market size, estimated

$39Ka year

Peak month

July1.6× the quietest month

Top search term

bali minimizer bras for women underwire99K searches a year

Listings sell for $23.69 on average, from $14.16 to $66.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.69 that is $0 to $2K a year per listing.

Average price

$23.69inside the $15 to $100 sweet spot

Price range

$14.16–$66.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

12.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #206 within Lingerie. It carries 15,950 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#206in Lingerie

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

15,950per listing

Listings tracked

136

72 products launched here in the last 12 months. 44 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

72

Successful launches

44Amazon's first-year sales bar

Average brand age

50 months