under shirts for women
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$18.24avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.49–$38.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad12,045.06avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 303K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, under shirts for women is a $55K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
under shirts for women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,359
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.3%
- Avg brand age
- 39 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
48
Top-5 brand share
61%
Top 20: 92%
Top-5 click share
18%
Top 20: 42%
Open market
35%
- Amazon Essentials38%
- floralhue7%
- COZYFIT6%
- Trendy Queen5%
- BQTQ4%
- COZY SCRUBS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top under shirts for women search terms
- black undershirt women92K/yr
- white undershirt women29K/yr
- womens white undershirt28K/yr
- cooling undershirts for women9K/yr
- womens cotton undershirts19K/yr
- white under shirts women11K/yr
- womens undershirts cotton14K/yr
- long undershirts for women15K/yr
- white undershirts women9K/yr
- thin undershirts women6K/yr
Top under shirts for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 White Large
Amazon Essentials$19.674.5★50,824 rev
Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 Black Large
Amazon Essentials$18.914.5★50,824 rev
Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 White Small
Amazon Essentials$19.914.5★50,824 rev
3 Pack Scrub Undershirts Long Sleeve Women Comfortable Underscrub for Nurse High Crew Neck Black M
floralhue$26.954.3★81 rev
Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 White XX-Large
Amazon Essentials$19.564.5★50,824 rev
Newest
by launch date
Scrub Undershirts Long Sleeve Women Comfortable Underscrub for Nurse High Crew Neck Black M
floralhue$12.9621 rev
3 Pack Scrub Undershirts Long Sleeve Women Comfortable Underscrub for Nurse High Crew Neck Black M
floralhue$26.9581 rev
COZY SCRUBS Womens Underscrubs Short Sleeve - Crew Neck Scrubs Tee Silky Knit Undershirts for Nurse (Previously COZYFIT) Black M
COZY SCRUBS$17.5241 rev
COZY SCRUBS Womens Underscrubs Short Sleeve - Crew Neck Scrubs Tee Silky Knit Undershirts for Nurse (Previously COZYFIT) White M
COZY SCRUBS$16.9241 rev
COZYFIT Womens Underscrub Tee Comfort V-Neck Long Sleeve Undershirt with Soft & Easy Care Fabric Black
COZYFIT$10.15625 rev
Trending
90-day click momentum3 Pack Scrub Undershirts Long Sleeve Women Comfortable Underscrub for Nurse High Crew Neck Black M
floralhue$26.954.3★
Amazon Essentials Womens Fitted Tank Top Camisole Undershirts Plus Size Pack of 2 White 1X
Amazon Essentials$14.564.4★
Scrub Undershirts Long Sleeve Women Comfortable Underscrub for Nurse High Crew Neck Black M
floralhue$12.964.8★
COZY SCRUBS Womens Underscrubs Short Sleeve - Crew Neck Scrubs Tee Silky Knit Undershirts for Nurse (Previously COZYFIT) Black M
COZY SCRUBS$17.524.7★
COZY SCRUBS Womens Underscrubs Short Sleeve - Crew Neck Scrubs Tee Silky Knit Undershirts for Nurse (Previously COZYFIT) White M
COZY SCRUBS$16.924.7★
What buyers say about under shirts for women
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Extremely comfortable”
“Buttery soft”
“Amazing quality”
“Material is soft”
“Colors are accurate”
“Love the stretch”
“Great value”
“thick material”
“I really like the style”
What buyers complain about
“Too short”
“Cheap material”
“See through”
“a bit too thick”
“Not as good quality as I hoped for”
“Not WHITE”
“Smells Awful”
“Does not match the description”
“Strap broke”
“not as stretchy”
Top return reasons
Common questions
- Is under shirts for women profitable to sell on Amazon United States?
- The niche generates $55K/yr across 140 tracked products. 21 of 33 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the under shirts for women niche?
- 42 brands and 48 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in under shirts for women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 6.4% — above our launch gate.
- When does demand for under shirts for women peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the under shirts for women niche?
- Listings span $6.49–$38.07; the average listing price is $18.24 (sweet spot $15–$100). The average incumbent carries 12,045 reviews — the moat a new listing must climb.