under shirt for men
Worth a lookShows a sweet-spot price point ($20.67 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.67avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$6.93–$56.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$819K$819K/yr · 1.5M searches
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad47,586.85avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, under shirt for men is a $819K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
under shirt for men market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $827K–$1.0M
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #297
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 92%
- Out of stock
- 0.1%
- Avg brand age
- 41 months
- Avg seller age
- 129 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
148
Top-5 brand share
81%
Top 20: 97%
Top-5 click share
28%
Top 20: 58%
Open market
16%
- Hanes50%
- Fruit of the Loom11%
- BAMBOO COOL8%
- Gildan8%
- MAGNIVIT4%
- CHAPS UNDERWEAR2%
- Open — no brand owns it (21 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top under shirt for men search terms
- hanes white t shirts for men212K/yr
- hanes undershirt for men148K/yr
- plain white tshirt men103K/yr
- white tees83K/yr
- camisas blancas para hombres70K/yr
- white undershirt66K/yr
- muscle fit t shirts for men45K/yr
- thick white t shirts for men46K/yr
- hanes beefy t55K/yr
- hanes undershirt45K/yr
Top under shirt for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanes Mens Cotton Moisture-wicking Crew Tee Undershirts Multi-packs White - 6 Pack Large US
Hanes$17.724.4★92,773 rev
Hanes Mens Cotton Moisture-wicking Crew Tee Undershirts Multi-packs White - 6 Pack Medium US
Hanes$17.664.4★92,773 rev
Hanes Men Hanes Mens White Performance Moisture-Wicking Crewneck Undershirt Tees 5-Pack
Hanes$22.984.6★35,779 rev
BAMBOO COOL Mens Undershirts Pack Soft T Shirts for Men Moisture Wicking Tees Stretchy Breathable Crew Neck Inner Shirt
BAMBOO COOL$34.624.6★3,448 rev
Hanes Mens Undershirt Packs Stay-tucked Soft Cotton Best For Men White/Black/Asstd Multipacks Base Layer White - 6 Pack X-Large US
Hanes$17.914.4★92,773 rev
Newest
by launch date
Hanes Ultimate Mens Undershirts T-Shirt Pack 4-Pack ComfortBlend Moisture-Wicking Tees for Men Crewneck T-Shirt Slim Fit
Hanes$23.935,583 rev
MAGCOMSEN Mens White T-Shirts Short Sleeve UPF 80+ Sun Protection Plain Lightweight Moisture Wicking Casual Crew Neck Basic Tees L
MAGCOMSEN$10.18231 rev
Cotrasen T Shirts for Man Cotton Short Sleeve White Tee Shirts Casual Summer Beach UPF 50+ Crew Neck T-Shirts Soft Classic Basic Tees Plain Tshirts White XL
Cotrasen$10.91414 rev
MAGNIVIT Mens Shirts Short Sleeve Cotton T-Shirt Basic Classic Casual Pullover Shirt White
MAGNIVIT$10.70262 rev
MAGNIVIT Mens Shirts Short Sleeve Cotton T-Shirt Basic Classic Casual Pullover Shirt White
MAGNIVIT$10.55262 rev
Trending
90-day click momentumHanes Ultimate Mens Undershirts T-Shirt Pack 4-Pack ComfortBlend Moisture-Wicking Tees for Men Crewneck T-Shirt Slim Fit
Hanes$23.934.4★
MAGNIVIT Mens Shirts Short Sleeve Cotton T-Shirt Basic Classic Casual Pullover Shirt White
MAGNIVIT$10.704.5★
MAGNIVIT Mens Shirts Short Sleeve Cotton T-Shirt Basic Classic Casual Pullover Shirt White
MAGNIVIT$10.554.5★
Cotrasen T Shirts for Man Cotton Short Sleeve White Tee Shirts Casual Summer Beach UPF 50+ Crew Neck T-Shirts Soft Classic Basic Tees Plain Tshirts White XL
Cotrasen$10.914.6★
MAGCOMSEN Mens White T-Shirts Short Sleeve UPF 80+ Sun Protection Plain Lightweight Moisture Wicking Casual Crew Neck Basic Tees L
MAGCOMSEN$10.184.4★
What buyers say about under shirt for men
What buyers praise and complain about, mined from review topics.What buyers love
“FITS GREAT”
“Excellent Product”
“Super comfortable”
“Good value for money”
“Material is soft and comfortable”
“Good material”
“Exactly as pictured and described”
“Did not shrink”
“true to colour”
“Good thickness”
What buyers complain about
“Too short”
“Not Hanes quality”
“thick as cotton ones”
“Bad material”
“Shirts shrink a lot”
“fabric is thin”
“Not soft”
“it has a hole in it”
“Poor stitching”
“Waste of money”
Top return reasons
Common questions
- Is under shirt for men profitable to sell on Amazon United States?
- The niche generates $819K/yr across 85 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +31.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the under shirt for men niche?
- 27 brands and 148 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in under shirt for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.8%.
- When does demand for under shirt for men peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the under shirt for men niche?
- Listings span $6.93–$56.76; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 47,587 reviews — the moat a new listing must climb.