Under Shirt for Men

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $819K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+31.9%

Conversion, latest week

2.6%

Market size, estimated

$819Ka year

Peak month

July1.5× the quietest month

Top search term

hanes white t shirts for men212K searches a year

Listings sell for $20.67 on average, from $6.93 to $56.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $20.67 that is $10K to $16K a year per listing.

Average price

$20.67inside the $15 to $100 sweet spot

Price range

$6.93–$56.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$10K–$16K

Returns

2.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #297 within T-Shirts. It carries 47,587 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

0.1%

Average rank

#297in T-Shirts

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

47,587per listing

Listings tracked

85

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months