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57

under armour tank top women

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 91Conversion 5Competition 98Returns 15Price range 79Avg price 84Brand share 96Review moat 34Quality gap 60

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Growth

Great+99.2%

90-day search growth — must beat 0% to launch

Avg price

Great$18.63

avg listing price — sweet spot $15–$100

Price range

Great$6.76–$49.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,131.36

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Market size

Bad$25K

$25K/yr · 367K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, under armour tank top women is a $25K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

under armour tank top women market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$37K–$47K
units × avg price
Conversion rate
0.4%
Avg BSR
#570
Page quality
0%
Prime
99%
Sponsored
86%
Out of stock
2.7%
Avg brand age
39 months
Avg seller age
138 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

94 rising

Sellers

220

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

9%

Top 20: 24%

Open market

67%

  • Under Armour12%
  • G Gradual5%
  • JILUVIN4%
  • GKBK4%
  • ANRABESS4%
  • PINSPARK4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +99.2% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Top under armour tank top women search terms

  • under armour tank top women70K/yr
  • womens moisture-wicking tank tops20K/yr
  • lululemon tank top31K/yr
  • razor back tank tops women15K/yr
  • black racerback tank top women28K/yr
  • womens nike tank tops21K/yr
  • t back tank tops for women19K/yr
  • ribbed workout tank tops for women22K/yr
  • womens razor back tank tops14K/yr
  • womens razorback tank tops13K/yr
All search terms

Top under armour tank top women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2462%$4923%$7394%$985101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about under armour tank top women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits as expected”

Comfort-Overall14%

“And comfortable”

Quality-Overall7%

“Great quality shirt”

Soft Feel7%

“Buttery soft”

Color7%

“Colors are accurate”

Material Quality6%

“Amazing material”

Value For Money3%

“Can't beat this price”

Stretchability/Expandability/Elasticity3%

“Good stretchy material”

Exercise/Sports Suitability3%

“Love this sports bra”

Shape/Style2%

“Comfortable love the style”

What buyers complain about

Size-Overall26%

“Too long”

Material Quality5%

“Poor quality material”

Transparency4%

“Seethrough fabric”

Thickness4%

“not as thick as a Joah Brown tank”

Quality-Overall4%

“Poor Quality”

Color3%

“This is not white”

Chest Fit3%

“Im small in the chest”

Advertised Vs Actual Product2%

“Not as advertised”

Stretchability/Expandability/Elasticity2%

“It was to lacking any real stretch”

Length2%

“Inconsistent length”

Top return reasons

Size-Overall45%
Chest Fit12%
Length10%
Material Quality6%
Arm Fit4%
Waist Fit4%
Thin4%
Transparency3%
Advertised Vs Actual Product2%
Shape/Style2%

Common questions

Is under armour tank top women profitable to sell on Amazon United States?
The niche generates $25K/yr across 345 tracked products. 42 of 76 products launched in the last 360 days are still selling. 90-day search growth is +99.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the under armour tank top women niche?
94 brands and 220 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in under armour tank top women?
Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 7.8% — above our launch gate.
When does demand for under armour tank top women peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
What does it cost to enter the under armour tank top women niche?
Listings span $6.76–$49.27; the average listing price is $18.63 (sweet spot $15–$100). The average incumbent carries 3,131 reviews — the moat a new listing must climb.