Is under armour shorts profitable to sell on Amazon United States?

The niche generates $218K/yr across 106 tracked products. 19 of 25 products launched in the last 360 days are still selling. 90-day search growth is +47.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the under armour shorts niche?

42 brands and 115 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in under armour shorts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 4.2%.

When does demand for under armour shorts peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.

What does it cost to enter the under armour shorts niche?

Listings span $6.77–$44.02; the average listing price is $20.84 (sweet spot $15–$100). The average incumbent carries 8,694 reviews — the moat a new listing must climb.

under armour shorts

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$20.84

avg listing price — sweet spot $15–$100

Price range

Great$6.77–$44.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+47.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$218K

$218K/yr · 1.0M searches

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Review moat

Bad8,694.26

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, under armour shorts is a $218K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

under armour shorts market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $261K–$313K; units × avg price
Conversion rate: 1.0%
Avg BSR: #329
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 1.5%
Avg brand age: 40 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

115

Top-5 brand share

36%

Top 20: 81%

Top-5 click share

23%

Top 20: 49%

Open market

58%

adidas10%
maamgic7%
Lempue7%
JWJ6%
Russell Athletic6%
Kinglaman5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.3% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Open Trend

Top under armour shorts search terms

russell athletic shorts men138K/yr +131.2%0.8% conv.
soccer shorts men126K/yr +27.2%0.9% conv.
mens running shorts with liner67K/yr +69.0%0.7% conv.
mens shorts with compression liner59K/yr +93.3%0.5% conv.
mens soccer shorts75K/yr +27.9%0.9% conv.
gym shorts men 5 inch65K/yr +40.1%0.6% conv.
2 in 1 shorts men63K/yr +58.2%0.3% conv.
mens running shorts 5 inch63K/yr +35.4%0.4% conv.
mens athletic shorts 5 inch48K/yr +68.2%0.5% conv.
gymshark shorts men44K/yr +76.7%0.2% conv.

All search terms

Top under armour shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lempue 2 Pack Workout Gym Shorts for Men 5 Inch Lightweight Running Shorts Quick Dry Sports Athletic Shorts with Pockets

Lempue$31.814.4★2,341 rev

Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large

Kinglaman$35.404.5★1,798 rev

MIER Mens 5 Inch Inseam Running Shorts Quick-Dry with Pockets Black M

MIER$18.084.5★4,561 rev

JWJ 3 Pack Mens 2 in 1 Running Shorts Quick Dry Gym Athletic Workout Shorts with Compression Liner Black Light Navy L

JWJ$36.544.3★6,435 rev

Gaglg Mens 5 Running Shorts 2 Pack Quick Dry Athletic Workout Gym Shorts with Zipper Pockets Black/Green Large

Gaglg$19.694.4★6,885 rev

Newest

by launch date

Adidas Mens Squadra 25 Soccer Shorts Black/Black/White Medium

adidas$21.90302 rev

1mo ago

Balanoon Mens 7 Athletic Gym Shorts with Zipper Pockets Quick Dry Black

Balanoon$19.28125 rev

4mo ago

UUMIAER Mens Athletic Gym Shorts 7 Utra-Light Quick Dry Running Workout Basketball Shorts with Zipper Pockets Sports Tennis Black

UUMIAER$10.11305 rev

6mo ago

adidas Mens Entrada26 Shorts Men Team Light Grey/White Large

adidas$13.88300 rev

6mo ago

Naarts Mens 2 in 1 Athletic Running Shorts Quick Dry 5 Inch Lightweight Workout Gym Shorts with Liner and Pockets Black Medium

Naarts$8.68314 rev

1y ago

What buyers say about under armour shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Excellent fit”

Comfort-Overall17%

“It's comfortable”

Value For Money12%

“Amazing value”

Quality-Overall11%

“They feel well-made”

Exercise/Sports Suitability5%

“Great gym shorts”

Pockets/Compartments4%

“Deep pockets”

Weight Light3%

“Theyre lightweight and breathable”

Material Quality3%

“Good quality material”

Soft Feel2%

“Good fabric feel”

Advertised Vs Actual Product2%

“Exactly as described”

What buyers complain about

Size-Overall19%

“To big”

Quality-Overall9%

“Not as great as quality as I imagined”

Pockets/Compartments6%

“Pockets are awful”

Thickness5%

“It is way too thick and bulky”

Material Quality4%

“Cheap material”

Durability3%

“it's like it just fell apart”

Comfort-Overall3%

“not as comfortably as I would like”

Stitch/Finish/Polish2%

“Stitching came loose”

Length2%

“Not my length”

Compression2%

“That said, the compression layer is basically worthless — its very thin and provides almost no actual compression or support”

Top return reasons

Size-Overall49%

Length10%

Waist Fit10%

Material Quality7%

Inseam Fit5%

Thigh Fit4%

Thin3%