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Under Armour Shorts

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 1.0% of searches, so Under Armour Shorts is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size
$218K/yr1.0M searches / yr
90-day growth
+47.3%search demand this quarter
Competition
23%top-5 click share · 42 brands · 115 sellers

Flapen Score

Under Armour Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Under Armour Shorts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under Armour Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Under Armour Shorts 1.0M times last year and spent an estimated $218K. The top 5 brands take 36% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+47.3%
Conversion, latest week
1.0%
Market size, estimated
$218Ka year
Peak month
July2.7× the quietest month
Top search term
russell athletic shorts men138K searches a year

02 · Price

A sale here is worth $20.84.

Listings sell for $20.84 on average, from $6.77 to $44.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $20.84 that is $0 to $2K a year per listing.

Average price
$20.84inside the $15 to $100 sweet spot
Price range
$6.77–$44.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #329 within Active Shorts. It carries 8,694 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#329in Active Shorts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
8,694per listing
Listings tracked
106

04 · Newcomers

19 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
19Amazon's first-year sales bar
Average brand age
40 months

Products

Top Under Armour Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

115

Top-5 brand share

36%

Top 20: 81%

Top-5 click share

23%

Top 20: 49%

Open market

58%

  • Brand 110%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Under Armour Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Under Armour Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • russell athletic shorts men138K/yr
  • soccer shorts men126K/yr
  • mens running shorts with liner67K/yr
  • mens shorts with compression liner59K/yr
  • mens soccer shorts75K/yr
  • gym shorts men 5 inch65K/yr
  • 2 in 1 shorts men63K/yr
  • mens running shorts 5 inch63K/yr
  • mens athletic shorts 5 inch48K/yr
  • gymshark shorts men44K/yr

Reviews and returns

What reviews say buyers love and hate about Under Armour Shorts

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
4.2%of orders come back
“To big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Under Armour Shorts questions

Answered from the same tracked data.