Under Armour Football Cleats

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

+52.8%

Conversion, latest week

0.2%

Market size, estimated

$38Ka year

Peak month

August4.9× the quietest month

Top search term

black football cleats42K searches a year

Listings sell for $54.51 on average, from $0.10 to $149.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $54.51 that is $0 to $5K a year per listing.

Average price

$54.51inside the $15 to $100 sweet spot

Price range

$0.10–$149.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

11.3%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #2,242 within Shoes. It carries 274 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

89%

Out of stock, average day

17.0%

Average rank

#2,242in Shoes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

274per listing

Listings tracked

179

69 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

69

Successful launches

12Amazon's first-year sales bar

Average brand age

35 months