under armour football cleats
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$54.51avg listing price — sweet spot $15–$100
Review moat
Great274.12avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Price range
Good$0.10–$149.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 365K searches
Returns
Bad11.3%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, under armour football cleats is a $38K/yr Amazon United States market (365K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
under armour football cleats market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $55K–$68K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #2,242
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 72%
- Out of stock
- 17.0%
- Avg brand age
- 35 months
- Avg seller age
- 126 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
128
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
14%
Top 20: 34%
Open market
19%
- Under Armour33%
- adidas19%
- HRJR9%
- Phenom Elite8%
- Favdeol7%
- Venum6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.9×
Top under armour football cleats search terms
- black football cleats42K/yr
- white football cleats35K/yr
- wide football cleats29K/yr
- mens american football cleats25K/yr
- mens wide football cleats19K/yr
- extra wide football cleats21K/yr
- wide football cleats mens19K/yr
- football cleats size 731K/yr
- mens football shoes25K/yr
- high top cleats13K/yr
Top under armour football cleats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 9.5
Favdeol$36.924.4★388 rev
Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 11 US
Under Armour$49.044.6★199 rev
Under Armour Mens Blur Pro Football Cleats (004) Black/Black/White 11 US
Under Armour$98.744.5★66 rev
Under Armour Mens Spotlight Hammer Football Cleats (100) White/Metallic Silver/Metallic Silver 11.5 US
Under Armour$50.434.6★199 rev
Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 12
Favdeol$37.044.4★388 rev
Newest
by launch date
adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 8.5
adidas$62.7118 rev
Adidas Mens Adizero Impact.2 Molded American Football Black/White/Black 13
adidas$42.13486 rev
Venum Elite Football Cleats - Black/Black - M 4 / W 5.5
Venum$0.1021 rev
Venum Elite Football Cleats - Black/Black - M 10.5 / W 12
Venum$130.5321 rev
HRJR Mens Soccer Cleats Football Cleats High-Top Spikes Black 8
HRJR$35.23161 rev
Trending
90-day click momentumadidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 8.5
adidas$62.714.7★
Venum Elite Football Cleats - Black/Black - M 4 / W 5.5
Venum$0.103.7★
Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 16 US
Under Armour$46.794.6★
HRJR Mens Soccer Cleats Football Cleats High-Top Spikes Black 8.5
HRJR$35.224.5★
Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 13 US
Under Armour$49.144.6★
What buyers say about under armour football cleats
What buyers praise and complain about, mined from review topics.What buyers love
“fit just as they should”
“Quality good”
“Extremely comfortable”
“Great value”
“durable these cleats are”
“Other then that it fits my foot nicely”
“These cleats are lightweight”
“Colors were nice”
“The upper material is flexible”
“Grip You Can Count On”
What buyers complain about
“Run a bit small”
“Horrible quality”
“Not super narrow”
“Used- not new”
“Comfort wise, theyre terrible”
“Not worth the price”
“it doesnt look like it can last long after the first week of play i alrerady began to see signs of wear and tear”
“The shoe feels like it's stiff plastic and not flexible”
“Don't buy if you have wide feet”
“Very cheap material use just bought them a month 1/2 ago”
Top return reasons
Common questions
- Is under armour football cleats profitable to sell on Amazon United States?
- The niche generates $38K/yr across 179 tracked products. 12 of 69 products launched in the last 360 days are still selling. 90-day search growth is +52.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the under armour football cleats niche?
- 23 brands and 128 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in under armour football cleats?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Width. The return rate is 11.3% — above our launch gate.
- When does demand for under armour football cleats peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 4.9× the quietest.
- What does it cost to enter the under armour football cleats niche?
- Listings span $0.10–$149.99; the average listing price is $54.51 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.