Under Armour Boots for Women

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

0.3%

Market size, estimated

$43Ka year

Peak month

August1.4× the quietest month

Top search term

emt boots women22K searches a year

Listings sell for $71.16 on average, from $27.53 to $180.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $71.16 that is $0 to $7K a year per listing.

Average price

$71.16inside the $15 to $100 sweet spot

Price range

$27.53–$180.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

11.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #659 within Shops. It carries 1,076 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

99%

Out of stock, average day

3.7%

Average rank

#659in Shops

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,076per listing

Listings tracked

103

31 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months