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Unc Hoodie

Fail

Demand is soft, at -68.0% this quarter, so Unc Hoodie is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$26K/yr132K searches / yr
90-day growth
-68.0%search demand this quarter
Competition
35%top-5 click share · 28 brands · 40 sellers

Flapen Score

Unc Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Unc Hoodie is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unc Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Unc Hoodie 132K times last year and spent an estimated $26K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-68.0%
Conversion, latest week
0.5%
Market size, estimated
$26Ka year
Peak month
December14.7× the quietest month
Top search term
unc sweatshirt20K searches a year

02 · Price

A sale here is worth $38.30.

Listings sell for $38.30 on average, from $12.49 to $106.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.30 that is $0 to $4K a year per listing.

Average price
$38.30inside the $15 to $100 sweet spot
Price range
$12.49–$106.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #49,649 within Hoodies. It carries 450 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
63%
Out of stock, average day
3.8%
Average rank
#49,649in Hoodies
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
450per listing
Listings tracked
52

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Unc Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

40

Top-5 brand share

68%

Top 20: 95%

Top-5 click share

35%

Top 20: 74%

Open market

29%

  • Brand 130%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 63%

Demand

Unc Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.7×

Search terms

Top Unc Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unc sweatshirt20K/yr
  • north carolina sweatshirt19K/yr
  • unc hoodie22K/yr
  • north carolina hoodie16K/yr
  • unc chapel hill sweatshirt4K/yr
  • carolina hoodie5K/yr
  • carolina sweatshirt5K/yr
  • unc sweatshirt women6K/yr
  • unc sweatshirts for men6K/yr
  • tar heels hoodie4K/yr

Reviews and returns

What reviews say buyers love and hate about Unc Hoodie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Runs small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Unc Hoodie questions

Answered from the same tracked data.