umgee
Skip itHigh returns (13.3%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$26.98avg listing price — sweet spot $15–$100
Price range
Great$7.92–$75.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,386.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 449K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad13.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, umgee is a $17K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 49% of demand. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
umgee market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$20K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #10,266
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 78%
- Out of stock
- 12.9%
- Avg brand age
- 31 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
69 rising
Sellers
95
Top-5 brand share
49%
Top 20: 81%
Top-5 click share
12%
Top 20: 30%
Open market
49%
- Umgee17%
- Dokotoo11%
- Cicy Bell9%
- Falechay6%
- Samefar4%
- Tankaneo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top umgee search terms
- umgee tops for women104K/yr
- umgee90K/yr
- umgee dresses58K/yr
- umgee clothing100K/yr
- umgee tops26K/yr
- umgee dress26K/yr
- umgee clothing for women14K/yr
- umgee pants10K/yr
- umgee clothes7K/yr
- umgee plus size5K/yr
Top umgee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
umgee USA Womens Frayed Balloon Sleeve Tunic Top (XL Black)
Umgee$34.424.8★17 rev
Samefar Womens Short Sleeve Tops Striped V Neck Summer Casual Loose Fit Blouses Business Tee Shirts Dressy Leopard Blue Medium
Samefar$17.644.0★280 rev
Ecosunny Womens Boho Embroidered Tops V Neck Floral Short Puff Sleeve Casual Shirts Loose Tunic Summer Blouses Fashion 2026 A-white
Ecosunny$24.264.4★861 rev
Samefar Ladies Tops and Blouses Striped V Neck Shirts Short Sleeve Womens Tops Dressy Casual Work Spring Tees Trendy Vertical Blue Small
Samefar$17.414.0★280 rev
MASCOMODA Boho Short Sleeve Floral Work Blouses for Women Dressy Casual V Neck Puff Sleeve Loose Chiffon Flowy Tops Shirts(Orange Purple Flower Large)
MASCOMODA$18.984.4★883 rev
Newest
by launch date
Dokotoo Spring Dresses for Women 2026 Boho Floral Puff Short Sleeve V Neck Summer Casual Ladies Elegant A Line Babydoll Mini Tunic Dress Bohemian Party Beach Vacation Outfits Sundresses Blue X-Large
Dokotoo$33.16253 rev
EVALESS Boho Tops for Women Blouses Dressy Casual Embroidered Lace V Neck 3/4 Sleeve Shirts Spring Outfits Trendy Vacation Clothes White M
EVALESS$15.84306 rev
Samefar Womens Short Sleeve Tops Striped V Neck Summer Casual Loose Fit Blouses Business Tee Shirts Dressy Leopard Blue Medium
Samefar$17.64280 rev
Samefar Ladies Tops and Blouses Striped V Neck Shirts Short Sleeve Womens Tops Dressy Casual Work Spring Tees Trendy Vertical Blue Small
Samefar$17.41280 rev
Womens Boho Tops 3/4 Length Sleeve Office Shirts for Women Dressy Summer Spring Top Loose Fitting Hippie Blouse
LOMON$14.38257 rev
Trending
90-day click momentumSamefar Womens Short Sleeve Tops Striped V Neck Summer Casual Loose Fit Blouses Business Tee Shirts Dressy Leopard Blue Medium
Samefar$17.644.0★
Cicy Bell Womens Puff Short Sleeve Blouses Summer Casual Dressy Embroidered V Neck Tops Loose Fit Tee Shirts Pink
Cicy Bell$31.624.6★
Samefar Ladies Tops and Blouses Striped V Neck Shirts Short Sleeve Womens Tops Dressy Casual Work Spring Tees Trendy Vertical Blue Small
Samefar$17.414.0★
Dokotoo Spring Dresses for Women 2026 Boho Floral Puff Short Sleeve V Neck Summer Casual Ladies Elegant A Line Babydoll Mini Tunic Dress Bohemian Party Beach Vacation Outfits Sundresses Blue X-Large
Dokotoo$33.164.1★
UOOZEE Womens Loose Fit Button Down Shirts Floral Long Tied Sleeve V Neck Dressy Casual High Low Blouses White M
UOOZEE$38.004.1★
What buyers say about umgee
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Bras are comfortable”
“color is exact”
“Soft cotton”
“Quality shirt”
“Good Material”
“Style is Flattering”
“GOOD VALUE”
“Lightweight & comfortable”
“As advertised”
What buyers complain about
“Did not fit”
“Color was off”
“Didnt look good material”
“Nothing like the picture”
“the length was really awkward”
“very cheaply made”
“straps fall down”
“Not for Large Breast”
“Not Flattering”
“the fabric is a slightly thicker than I expected”
Top return reasons
Common questions
- Is umgee profitable to sell on Amazon United States?
- The niche generates $17K/yr across 216 tracked products. 21 of 49 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the umgee niche?
- 69 brands and 95 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in umgee?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 13.3% — above our launch gate.
- When does demand for umgee peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the umgee niche?
- Listings span $7.92–$75.88; the average listing price is $26.98 (sweet spot $15–$100). The average incumbent carries 1,386 reviews — the moat a new listing must climb.