Umbrella for Women

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

+35.8%

Conversion, latest week

0.9%

Market size, estimated

$43Ka year

Peak month

December2.2× the quietest month

Top search term

cute umbrella117K searches a year

Listings sell for $21.36 on average, from $8.65 to $72.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.36 that is $0 to $2K a year per listing.

Average price

$21.36inside the $15 to $100 sweet spot

Price range

$8.65–$72.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #99 within Umbrellas. It carries 6,322 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#99in Umbrellas

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

6,322per listing

Listings tracked

65

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months