umbrella for women
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$21.36avg listing price — sweet spot $15–$100
Price range
Great$8.65–$72.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Bad6,321.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 236K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, umbrella for women is a $43K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
umbrella for women market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $53K–$64K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 2.1%
- Avg brand age
- 50 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
68
Top-5 brand share
35%
Top 20: 79%
Top-5 click share
31%
Top 20: 65%
Open market
60%
- FDJASGY9%
- LEAGERA7%
- Nollia7%
- MENHLAGDI6%
- Lefe Liee5%
- BAODINI5%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +35.8% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.2×
Top umbrella for women search terms
- cute umbrella117K/yr
- umbrella cute42K/yr
- pretty umbrella10K/yr
- unique umbrella12K/yr
- cute umbrellas11K/yr
- pretty umbrellas for women8K/yr
- luxury umbrella7K/yr
- classic umbrella9K/yr
- classic stick umbrella5K/yr
- hunter umbrella7K/yr
Top umbrella for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DBA FDJASGY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open Close Compact Folding Rain Umbrellas for Women Men Blocking UV 99.98% Carnations
FDJASGY$18.254.4★3,093 rev
Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women
MENHLAGDI$28.104.4★134 rev
Nollia Compact Travel Umbrella with Auto Open Windproof Folding Umbrella Lightweight & Portable for Rain
Nollia$17.894.5★317 rev
transparent vintage parasol umbrella cute automatic folding umbrella totes umbrellas automatic open and close collapsible rain for women compact eezy unique aesthetic for girl
Lefe Liee$14.943.8★111 rev
SIEPASA Windproof Travel Compact Umbrella-Automatic Umbrellas for Rain- Small Portable Windproof Umbrellas for Men Women Teenage. (White Polka Dots)
SIEPASA$13.104.4★10,345 rev
Newest
by launch date
LEAGERA Duck Handle Umbrella Automatic - Collapsible Portable Compact Umbrella Travel Size Wooden Cute Duckhead Umbrellas Duck Gifts for Girls Women (01.Yellow 23inch)
LEAGERA$22.0257 rev
Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful
Yoobure$9.52214 rev
Ucrinei Van Gogh Folding Umbrella Travel Umbrella with Starry Night Design Auto Open & Close - Portable Compact Umbrella - Lightweight & Packable for Women & Men (Blooming Apricot Flower)
Ucrinei$18.05177 rev
PARTY BUZZ Automatic Windproof Travel Umbrella Waterproof UV Protection Folding Umbrella Cartoon Portable Compact Umbrella Easy Auto Open for Girls and Women (Pink)
PARTY BUZZ$24.35115 rev
ShedRain Iridescent Stick Umbrella 50 Canopy Coverage Crook Handle
ShedRain$18.2796 rev
Trending
90-day click momentumLEAGERA Duck Handle Umbrella Automatic - Collapsible Portable Compact Umbrella Travel Size Wooden Cute Duckhead Umbrellas Duck Gifts for Girls Women (01.Yellow 23inch)
LEAGERA$22.024.9★
Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful
Yoobure$9.524.5★
SIEPASA Windproof Travel Compact Umbrella-Automatic Umbrellas for Rain- Small Portable Windproof Umbrellas for Men Women Teenage. (White Polka Dots)
SIEPASA$13.104.4★
Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women
MENHLAGDI$28.104.4★
Ucrinei Van Gogh Folding Umbrella Travel Umbrella with Starry Night Design Auto Open & Close - Portable Compact Umbrella - Lightweight & Packable for Women & Men (Blooming Apricot Flower)
Ucrinei$18.054.5★
What buyers say about umbrella for women
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“The frame feels sturdy”
“I love the size of it”
“The construction is durable”
“easy to carry”
“holds up well in the wind”
“Exactly as described”
“Great value”
“Compact enough for traveling”
“Well built”
What buyers complain about
“Broke in a week”
“Not well made”
“Larger than expected”
“quite hard to use”
“Flimsy”
“Color is off”
“Way Too Heavy”
“the water just drips out”
“Wouldn't recommend for real weather”
“The handle came off”
Top return reasons
Common questions
- Is umbrella for women profitable to sell on Amazon United States?
- The niche generates $43K/yr across 65 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the umbrella for women niche?
- 45 brands and 68 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in umbrella for women?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.1%.
- When does demand for umbrella for women peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the umbrella for women niche?
- Listings span $8.65–$72.18; the average listing price is $21.36 (sweet spot $15–$100). The average incumbent carries 6,322 reviews — the moat a new listing must climb.