umbrella fan
Worth a lookShows demand growing +253.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+253.0%90-day search growth — must beat 0% to launch
Avg price
Great$50.23avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Price range
Great$12.72–$115.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,105.98avg incumbent reviews — the moat a new listing must climb
Market size
Okay$169K$169K/yr · 249K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, umbrella fan is a $169K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
umbrella fan market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $100K–$126K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #445
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 96%
- Out of stock
- 18.6%
- Avg brand age
- 27 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
31
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
30%
Top 20: 77%
Open market
26%
- Breeze Life18%
- Tefedpot16%
- FIYLIAO12%
- WOOLALA12%
- Oviora10%
- Generic7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +253.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.2×
Top umbrella fan search terms
- umbrella with fan55K/yr
- umbrella fan37K/yr
- umbrella with fan and mist spray31K/yr
- misting umbrella17K/yr
- misting umbrella with fan18K/yr
- fan umbrella16K/yr
- cooling umbrella8K/yr
- umbrella mister8K/yr
- umbrella with mister and fan9K/yr
- mist umbrella with fan6K/yr
Top umbrella fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)
Oviora$59.574.1★8 rev
Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Blue)
Tefedpot$53.103.8★82 rev
Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Galaxy)
Tefedpot$55.013.8★82 rev
WOOLALANewly UV Portable Cooling UPF 50+ Foldable Umbrellas with Fan for Sun & Rain USB Rechargeable for Games Playgrond Heatstroke Hot Days
WOOLALA$46.793.8★140 rev
Umbrella with fan and mist spray Rechargeable - Ultimate Solution for Cooling & UV Protection - Ideal for Summer Beach Outdoor Sports Golf Fishing Activities (Black)
FIYLIAO$56.054.0★61 rev
Newest
by launch date
EvokeJoy 3 in 1 Umbrella with Fan and Mist Spray 2-Speed Rechargeable Cooling Umbrella with Built-in Fan Mister Includes Custom Water Bottle Portable Misting Sun Shade for Theme Park Beach (Blue)
EvokeJoy$68.167 rev
Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)
Oviora$59.578 rev
54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue
COOUV$60.5914 rev
54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Blue
COOUV$61.1814 rev
WISFISSH Portable Clip On Fan for Umbrella Ultra Light 0.28 Lb 100 Wind Speed Stepless Adjustment Personal Rechargeable Clip On Fan for Umbrella Beach Outdoor Travel Essential(White)
WISFISSH$25.3484 rev
Trending
90-day click momentum54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue
COOUV$60.594.0★
Umbrella with fan and mist spray Rechargeable - Ultimate Solution for Cooling & UV Protection - Ideal for Summer Beach Outdoor Sports Golf Fishing Activities (Pink)
FIYLIAO$55.404.0★
Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)
Oviora$59.574.1★
54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Blue
COOUV$61.184.0★
EvokeJoy 3 in 1 Umbrella with Fan and Mist Spray 2-Speed Rechargeable Cooling Umbrella with Built-in Fan Mister Includes Custom Water Bottle Portable Misting Sun Shade for Theme Park Beach (Blue)
EvokeJoy$68.164.5★
What buyers say about umbrella fan
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality fan”
“Solidly built”
“Exactly as described”
“easy to pack & carry”
“holds a charge well”
“don't break”
“Great value”
“Perfect size for baby”
“Wind resistant”
“great battery life”
What buyers complain about
“Broke easily”
“bad battery”
“IT WILL NOT CHARGE”
“Its small”
“Cheaply made”
“was nearly impossible to open”
“Stopped working”
“it's extremely flimsy”
“It was pouring rain”
“Way Too Heavy”
Top return reasons
Common questions
- Is umbrella fan profitable to sell on Amazon United States?
- The niche generates $169K/yr across 51 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +253.0%. Flapen's verdict: Worth a look (69/100).
- How competitive is the umbrella fan niche?
- 23 brands and 31 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in umbrella fan?
- Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 1.9%.
- When does demand for umbrella fan peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 25.2× the quietest.
- What does it cost to enter the umbrella fan niche?
- Listings span $12.72–$115.14; the average listing price is $50.23 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.