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Umbrella Bag

Maybe

The average product has only 93 reviews. But shoppers spend an estimated $65K a year here, so Umbrella Bag is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$65K/yr78K searches / yr
90-day growth
+28.3%search demand this quarter
Competition
35%top-5 click share · 32 brands · 102 sellers

Flapen Score

Umbrella Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Umbrella Bag is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Umbrella Bag 78K times last year and spent an estimated $65K. The top 5 brands take 50% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
3.6%
Market size, estimated
$65Ka year
Peak month
May1.6× the quietest month
Top search term
umbrella bag26K searches a year

02 · Price

A sale here is worth $22.85.

Listings sell for $22.85 on average, from $4.80 to $103.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.85 that is $2K to $6K a year per listing.

Average price
$22.85inside the $15 to $100 sweet spot
Price range
$4.80–$103.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4,639 within Umbrellas. It carries 93 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#4,639in Umbrellas
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
93per listing
Listings tracked
44

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Umbrella Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

102

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

35%

Top 20: 77%

Open market

44%

  • Brand 119%
  • Brand 213%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Umbrella Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Umbrella Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umbrella bag26K/yr
  • umbrella bags15K/yr
  • umbrella sleeve12K/yr
  • umbrella bags disposable11K/yr
  • umbrella case8K/yr
  • wet umbrella bags6K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Bag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Short”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Umbrella Bag questions

Answered from the same tracked data.