Is umbrella 2 pack profitable to sell on Amazon United States?

The niche generates $56K/yr across 33 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +32.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the umbrella 2 pack niche?

22 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in umbrella 2 pack?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.5%.

When does demand for umbrella 2 pack peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the umbrella 2 pack niche?

Listings span $7.93–$40.19; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 10,454 reviews — the moat a new listing must climb.

umbrella 2 pack

Worth a look

Shows no brand lock-in (top 5 brands take 57% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Great$16.39

avg listing price — sweet spot $15–$100

Price range

Great$7.93–$40.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Good+32.8%

90-day search growth — must beat 0% to launch

Review moat

Bad10,454.21

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$56K

$56K/yr · 57K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, umbrella 2 pack is a $56K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

umbrella 2 pack market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $49K–$66K; units × avg price
Conversion rate: 6.0%
Avg BSR: #196
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 9.7%
Avg brand age: 44 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

41%

Top 20: 86%

Open market

36%

RONIARE14%
LILAC13%
Bluinzi12%
SIEPASA10%
Rain-Mate8%
Repel Umbrella7%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +32.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top umbrella 2 pack search terms

umbrella 2 pack25K/yr +56.5%6.4% conv.
2 pack umbrella8K/yr +49.1%3.4% conv.
travel umbrella 2 pack9K/yr -7.0%5.2% conv.
travel umbrellas 2 pack3K/yr +85.5%7.9% conv.
umbrella set of 24K/yr +50.5%4.2% conv.
travel size umbrella 2 pack mini4K/yr -42.8%4.1% conv.
umbrellas for rain 2 pack4K/yr -18.3%2.8% conv.

All search terms

Top umbrella 2 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bluinzi 46 Inch Compact Umbrellas for Rain - Travel Small Umbrella - Automatic Folding Umbrella - Windproof Portable Umbrella Double 10-rib

Bluinzi$20.474.6★1,059 rev

SIEPASA Two Packs Auto Open & Close Small Travel Umbrella Compact for Backpack-Umbrellas for Rain Windproof Lightweight Strong Mini Portable Umbrellas for Men and Women.(Black 2 Pack)

SIEPASA$19.304.4★10,345 rev

Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars

Repel Umbrella$23.604.5★109,906 rev

Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse

Rain-Mate$19.164.4★10,095 rev

Yoobure Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car Automatic UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful

Yoobure$9.334.5★214 rev

Newest

by launch date

3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)

LMUGOOS$16.96201 rev

7mo ago

Yoobure Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car Automatic UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful

Yoobure$9.33214 rev

8mo ago

SY COMPACT Travel Umbrella 2 Pack - Windproof Automatic Umbrellas for Rain Small Set for Family & Students Lightest 8-Rib Strong & Portable College Travel Essentials Perfect for Home Office & Car Factory Direct

SY COMPACT$10.433 rev

8mo ago

VOUUY 2-Pack 46 Inch Inverted Travel Umbrella Compact Wind Proof Umbrellas For Rain and Sun Protection Auto Folding Durable Light & Portable for Women & Men Fits Backpack & Cars 10 Ribs

VOUUY$25.7089 rev

10mo ago

LILAC Travel Size Mini Umbrella with UPF 50+ UV Rain Protection Compact Small & Lightweight Pocket-Sized Folding Umbrellas with Case for Purse & Backpack Thoughtful Gift Women Men & Kids

LILAC$15.70765 rev

10mo ago

What buyers say about umbrella 2 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality, good price, good size and arrived on time”

Strength12%

“It is sturdy”

Size-Overall8%

“Fits perfectly in my bag”

Durability7%

“The construction is durable”

Ease Of Use7%

“easy to carry”

Value For Money7%

“Great value”

Weather Proof6%

“holds up well in the wind”

Compactness5%

“Compact enough for traveling”

Advertised Vs Actual Product5%

“Exactly as described”

Portability4%

“Easy to carry”

What buyers complain about

Durability21%

“Broke instantly”

Quality-Overall12%

“Product is cheap made”

Size-Overall10%

“Its too small”

Ease Of Use8%

“Very hard to use”

Strength6%

“Flimsy”

Weight Heavy4%

“Way Too Heavy”

Weather Proof3%

“Wouldn't recommend for real weather”

Water Resistance3%

“It is not waterproof”

Advertised Vs Actual Product3%

“False advertising”

Value For Money2%

“Waste of money”

Top return reasons

Size-Overall47%

Weight Heavy11%

Ease Of Use5%

Value For Money4%

Functionality-Overall4%

Strength4%

Advertised Vs Actual Product4%

Quality-Overall4%

Compactness4%

Wrong Dimensions2%

Common questions

Is umbrella 2 pack profitable to sell on Amazon United States?: The niche generates $56K/yr across 33 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +32.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the umbrella 2 pack niche?: 22 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in umbrella 2 pack?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.5%.
When does demand for umbrella 2 pack peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the umbrella 2 pack niche?: Listings span $7.93–$40.19; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 10,454 reviews — the moat a new listing must climb.