Is umbrella profitable to sell on Amazon United States?

The niche generates $6.2M/yr across 29 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Launch it (63/100).

How competitive is the umbrella niche?

21 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.7%.

When does demand for umbrella peak?

Demand is steady year-round — the busiest month runs 2.3× the quietest.

What does it cost to enter the umbrella niche?

Listings span $7.06–$23.60; the average listing price is $13.15 (sweet spot $15–$100). The average incumbent carries 10,670 reviews — the moat a new listing must climb.

umbrella

Launch it

A $6.2M/yr market growing +47.2% this quarter with returns at 2.7% — clears our launch bar.

Market size

Incredible$6.2M

$6.2M/yr · 12.8M searches

Brand share

Great58%

top-5 brand share — no brand owns this niche

Growth

Good+47.2%

90-day search growth — must beat 0% to launch

Avg price

Good$13.15

avg listing price — sweet spot $15–$100

Returns

Good2.7%

return rate — above 6% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$7.06–$23.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,669.97

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, umbrella is a $6.2M/yr Amazon United States market (12.8M searches/yr). The top 5 brands hold 58% of demand. Verdict: Launch it — 63/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 600K–800K; avg 20,000–25,000/product
Revenue / yr: $7.9M–$10.5M; units × avg price
Launch success: 100%; 7 of 7 new (360d)
Conversion rate: 3.7%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.2%
Avg brand age: 43 months
Avg seller age: 170 days

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

55%

Top 20: 90%

Open market

33%

Repel Umbrella17%
TUMELLA12%
BAODINI11%
Rain-Mate10%
Seniny8%
SIEPASA8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars

Repel Umbrella$23.604.5★109,906 rev

TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)

TUMELLA$17.514.5★20,503 rev

Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse

Rain-Mate$11.374.4★10,095 rev

SY COMPACT Travel Umbrella - Windproof Automatic Compact Umbrella for Rain Lightest 8-Rib Small Strong & Portable Durable Grip Fits Backpack & Car Factory Direct

SY COMPACT$10.674.4★40,124 rev

BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack

BAODINI$13.774.2★6,077 rev

Newest

by launch date

Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women

Yoobure$9.173,573 rev

2mo ago

HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women

HIPPIH$9.63103 rev

4mo ago

3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)

LMUGOOS$16.96201 rev

7mo ago

Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls

Seniny$9.90318 rev

8mo ago

Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women

Yoobure$9.383,573 rev

8mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality, good price, good size and arrived on time”

Strength10%

“It is sturdy”

Size-Overall10%

“Fits perfectly in my bag”

Ease Of Use8%

“easy to carry”

Durability7%

“The construction is durable”

Value For Money6%

“Great value”

Compactness6%

“Compact enough for traveling”

Weather Proof5%

“Perfect to keep in the car for unexpected weather”

Advertised Vs Actual Product5%

“As described”

Portability5%

“Easy to carry”

What buyers complain about

Durability20%

“Broke in a week”

Quality-Overall11%

“Poor Quality”

Size-Overall10%

“Bigger than expected”

Ease Of Use7%

“Hard to open”

Strength5%

“Not Sturdy”

Weight Heavy3%

“Heavier than I expected”

Weather Proof3%

“Wouldn't recommend for real weather”

Water Resistance2%

“It is not waterproof”

Value For Money2%

“Waste of money”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Size-Overall46%

Weight Heavy8%

Ease Of Use5%

Strength5%

Quality-Overall5%

Value For Money4%

Functionality-Overall4%

Advertised Vs Actual Product3%

Compactness3%

Color3%

Common questions

Is umbrella profitable to sell on Amazon United States?: The niche generates $6.2M/yr across 29 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Launch it (63/100).
How competitive is the umbrella niche?: 21 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.7%.
When does demand for umbrella peak?: Demand is steady year-round — the busiest month runs 2.3× the quietest.
What does it cost to enter the umbrella niche?: Listings span $7.06–$23.60; the average listing price is $13.15 (sweet spot $15–$100). The average incumbent carries 10,670 reviews — the moat a new listing must climb.

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umbrella

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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