Umbrella

Shoppers searched for this 12.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months

12.8M

Growth, 90 days vs prior 90

+47.2%

Conversion, latest week

3.7%

Market size, estimated

$6.2Ma year

Peak month

May2.3× the quietest month

Top search term

umbrella7.0M searches a year

Listings sell for $13.15 on average, from $7.06 to $23.60. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $13.15 that is $263K to $329K a year per listing.

Average price

$13.15under the $15 to $100 sweet spot

Price range

$7.06–$23.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

20,000–25,000

Revenue per listing a year

$263K–$329K

Returns

2.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #13 within Umbrellas. It carries 10,670 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#13in Umbrellas

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

10,670per listing

Listings tracked

29

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

43 months