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Uma Wig

Fail

The top 5 products take 100% of clicks, so Uma Wig is a Fail.

Flapen Score
26
26 / 100
Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size
$3K/yr4K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 22 sellers

Flapen Score

Uma Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Uma Wig is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uma Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Uma Wig 4K times last year and spent an estimated $3K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
3.1%
Market size, estimated
$3Ka year
Peak month
October12.5× the quietest month
Top search term
uma wig4K searches a year

02 · Price

A sale here is worth $19.70.

Listings sell for $19.70 on average, from $10.94 to $23.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $19.70 that is $0 to $2K a year per listing.

Average price
$19.70inside the $15 to $100 sweet spot
Price range
$10.94–$23.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,489 within Wigs. It carries 349 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#1,489in Wigs
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
349per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Uma Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 231%
  • Brand 325%

Demand

Uma Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.5×

Reviews and returns

What reviews say buyers love and hate about Uma Wig

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Wig/Artificial Hair Quality”
50%of negative reviews mention “Suitability Long Hair”
11.0%of orders come back
“Very choppy no coverage if you have longer hair very dissatisfied”
A buyer, on “Suitability Long Hair”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Uma Wig questions

Answered from the same tracked data.