uma wig
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Review moat
Great348.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$10.94–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Returns
Bad11.0%return rate — above 5% kills the launch gate
Market size
Bad$3K$3K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, uma wig is a $3K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 26/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
uma wig market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$10K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #1,489
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- karlery43%
- Costume Agent31%
- Disguise25%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -19.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.5×
Top uma wig products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Costume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig
Costume Agent$10.944.5★127 rev
Descendants 3 Uma Wig Costume Accessory Teal
Disguise$21.444.5★690 rev
karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig
karlery$23.364.3★256 rev
karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig
karlery$23.084.0★322 rev
Newest
by launch dateDescendants 3 Uma Wig Costume Accessory Teal
Disguise$21.44690 rev
Costume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig
Costume Agent$10.94127 rev
karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig
karlery$23.36256 rev
karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig
karlery$23.08322 rev
Trending
90-day click momentumCostume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig
Costume Agent$10.944.5★
karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig
karlery$23.084.0★
karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig
karlery$23.364.3★
Descendants 3 Uma Wig Costume Accessory Teal
Disguise$21.444.5★
What buyers say about uma wig
What buyers praise and complain about, mined from review topics.What buyers love
“Super cute wig”
“And fit was perfect”
“easy to use”
“Great price and good quality for a costume”
“I LOVE the color”
What buyers complain about
“Very choppy no coverage if you have longer hair very dissatisfied”
“It's super heavy at the front”
Top return reasons
Common questions
- Is uma wig profitable to sell on Amazon United States?
- The niche generates $3K/yr across 4 tracked products. 90-day search growth is -19.3%. Flapen's verdict: Skip it (26/100).
- How competitive is the uma wig niche?
- 3 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in uma wig?
- Top complaints mined from reviews: Suitability Long Hair, Weight Heavy. The return rate is 11.0% — above our launch gate.
- When does demand for uma wig peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.5× the quietest.
- What does it cost to enter the uma wig niche?
- Listings span $10.94–$23.36; the average listing price is $19.70 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.