Ugly Christmas Sweater for Women

Shoppers searched for this 27.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

27.5M

Growth, 90 days vs prior 90

-26.9%

Conversion, latest week

0.3%

Market size, estimated

$2.3Ma year

Peak month

December1289.4× the quietest month

Top search term

christmas sweaters for women4.4M searches a year

Listings sell for $26.11 on average, from $6.17 to $65.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 250 to 500 of them. At $26.11 that is $7K to $13K a year per listing.

Average price

$26.11inside the $15 to $100 sweet spot

Price range

$6.17–$65.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

16.8%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #44,073 within Sweaters. It carries 2,733 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

97%

Out of stock, average day

19.1%

Average rank

#44,073in Sweaters

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,733per listing

Listings tracked

211

72 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

72

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months