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Uggs Boots for Women

Fail

Demand is soft, at -78.2% this quarter, so Uggs Boots for Women is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$715K/yr9.5M searches / yr
90-day growth
-78.2%search demand this quarter
Competition
17%top-5 click share · 18 brands · 79 sellers

Flapen Score

Uggs Boots for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Uggs Boots for Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uggs Boots for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Uggs Boots for Women 9.5M times last year and spent an estimated $715K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -78.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $715K a year.

Searches, last 12 months
9.5M
Growth, 90 days vs prior 90
-78.2%
Conversion, latest week
0.1%
Market size, estimated
$715Ka year
Peak month
December32.7× the quietest month
Top search term
project cloud shoes for women1.1M searches a year

02 · Price

A sale here is worth $68.26.

Listings sell for $68.26 on average, from $14.13 to $215.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $68.26 that is $7K to $17K a year per listing.

Average price
$68.26inside the $15 to $100 sweet spot
Price range
$14.13–$215.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
13.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #154 within Boots. It carries 2,557 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
11.3%
Average rank
#154in Boots
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,557per listing
Listings tracked
132

04 · Newcomers

18 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
18Amazon's first-year sales bar
Average brand age
38 months

Products

Top Uggs Boots for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.

$0$14K$29K$43K$57K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

79

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

17%

Top 20: 39%

Open market

9%

  • Project Cloud51%
  • UGG24%
  • Mel&Syd7%
  • Litfun6%
  • OOW2%
  • Koolaburra by UGG2%
  • Open — no brand owns it (12 brands, 9%)

Demand

Uggs Boots for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900K700KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 32.7×

Search terms

Top Uggs Boots for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • project cloud shoes for women1.1M/yr
  • ugg boots1.8M/yr
  • ugg boots for women2.6M/yr
  • koolaburra by ugg197K/yr
  • uggs boots387K/yr
  • uggs boots for women559K/yr
  • platform uggs323K/yr
  • pink uggs191K/yr
  • ugg platform167K/yr
  • koolaburra by ugg womens749K/yr

Reviews and returns

What reviews say buyers love and hate about Uggs Boots for Women

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
13.4%of orders come back
“Size down”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Uggs Boots for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data