Skip to content

Uggs

Fail

Demand is soft, at -69.3% this quarter, so Uggs is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$8.3M/yr41.7M searches / yr
90-day growth
-69.3%search demand this quarter
Competition
36%top-5 click share · 9 brands · 38 sellers

Flapen Score

Uggs against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Uggs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uggs market on Amazon at a glance

Shoppers on Amazon United States searched for Uggs 41.7M times last year and spent an estimated $8.3M. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 41.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.3M a year.

Searches, last 12 months
41.7M
Growth, 90 days vs prior 90
-69.3%
Conversion, latest week
0.2%
Market size, estimated
$8.3Ma year
Peak month
December30.6× the quietest month
Top search term
uggs12.2M searches a year

02 · Price

A sale here is worth $94.73.

Listings sell for $94.73 on average, from $10.71 to $186.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $94.73 that is $142K to $189K a year per listing.

Average price
$94.73inside the $15 to $100 sweet spot
Price range
$10.71–$186.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
$142K–$189K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #481 within Slippers. It carries 5,508 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
4.6%
Average rank
#481in Slippers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,508per listing
Listings tracked
45

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Uggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

38

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 71%

Open market

4%

  • Brand 158%
  • Brand 216%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Uggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5.0M3.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 30.6×

Search terms

Top Uggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uggs12.2M/yr
  • ugg5.2M/yr
  • ugg slippers women5.1M/yr
  • uggs women6.0M/yr
  • ugg slippers2.1M/yr
  • ugg boots1.8M/yr
  • uggs slippers for women686K/yr
  • ugg boots for women2.6M/yr
  • ugg tasman885K/yr
  • ugg shoes820K/yr

Reviews and returns

What reviews say buyers love and hate about Uggs

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Large for size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Uggs questions

Answered from the same tracked data.