Ugg Waterproof Boots Women

Shoppers searched for this 564K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months

564K

Growth, 90 days vs prior 90

-34.0%

Conversion, latest week

0.4%

Market size, estimated

$175Ka year

Peak month

November7.1× the quietest month

Top search term

womens muck boots266K searches a year

Listings sell for $69.10 on average, from $25.25 to $154.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $69.10 that is $0 to $7K a year per listing.

Average price

$69.10inside the $15 to $100 sweet spot

Price range

$25.25–$154.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

10.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #182 within Boots. It carries 1,822 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

4.2%

Average rank

#182in Boots

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,822per listing

Listings tracked

112

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months