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Ugg Slippers Kids

Fail

Demand is soft, at -73.5% this quarter, so Ugg Slippers Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$419K/yr4.3M searches / yr
90-day growth
-73.5%search demand this quarter
Competition
26%top-5 click share · 16 brands · 53 sellers

Flapen Score

Ugg Slippers Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ugg Slippers Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ugg Slippers Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Ugg Slippers Kids 4.3M times last year and spent an estimated $419K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
-73.5%
Conversion, latest week
0.2%
Market size, estimated
$419Ka year
Peak month
December36.3× the quietest month
Top search term
uggs kids1.4M searches a year

02 · Price

A sale here is worth $53.57.

Listings sell for $53.57 on average, from $14.64 to $135.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $53.57 that is $5K to $13K a year per listing.

Average price
$53.57inside the $15 to $100 sweet spot
Price range
$14.64–$135.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
16.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #6,418 within Shoes. It carries 1,127 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
8.8%
Average rank
#6,418in Shoes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,127per listing
Listings tracked
79

04 · Newcomers

3 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ugg Slippers Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

53

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

26%

Top 20: 60%

Open market

14%

  • Brand 150%
  • Brand 214%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 14%)

Demand

Ugg Slippers Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 36.3×

Search terms

Top Ugg Slippers Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uggs kids1.4M/yr
  • ugg kids277K/yr
  • kids uggs406K/yr
  • uggs for girls286K/yr
  • ugg slippers kids252K/yr
  • uggs for kids142K/yr
  • girls uggs249K/yr
  • kids ugg slippers118K/yr
  • toddler uggs227K/yr
  • kids uggs for girls259K/yr

Reviews and returns

What reviews say buyers love and hate about Ugg Slippers Kids

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
16.6%of orders come back
“They didn't fit”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ugg Slippers Kids questions

Answered from the same tracked data.