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Ugg Sandals for Women

Fail

Demand is soft, at -70.4% this quarter, so Ugg Sandals for Women is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$19K/yr379K searches / yr
90-day growth
-70.4%search demand this quarter
Competition
19%top-5 click share · 56 brands · 81 sellers

Flapen Score

Ugg Sandals for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ugg Sandals for Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ugg Sandals for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Ugg Sandals for Women 379K times last year and spent an estimated $19K. The top 5 brands take 37% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -70.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-70.4%
Conversion, latest week
0.3%
Market size, estimated
$19Ka year
Peak month
July3.4× the quietest month
Top search term
waterproof slippers39K searches a year

02 · Price

A sale here is worth $20.48.

Listings sell for $20.48 on average, from $8.83 to $47.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $20.48 that is $0 to $2K a year per listing.

Average price
$20.48inside the $15 to $100 sweet spot
Price range
$8.83–$47.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #350 within Slippers. It carries 9,954 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#350in Slippers
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
9,954per listing
Listings tracked
104

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ugg Sandals for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

81

Top-5 brand share

37%

Top 20: 72%

Top-5 click share

19%

Top 20: 48%

Open market

60%

  • Brand 114%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Ugg Sandals for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Ugg Sandals for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof slippers39K/yr
  • slip-on clogs for indoor outdoor14K/yr
  • boot slippers for women22K/yr
  • slippers boots18K/yr
  • fuzzy clogs for women40K/yr
  • ankle slippers for women15K/yr
  • womens slippers booties16K/yr
  • slippers boots for women20K/yr
  • winter clogs for women53K/yr
  • winter clogs42K/yr

Reviews and returns

What reviews say buyers love and hate about Ugg Sandals for Women

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
7.2%of orders come back
“Didn't fit right”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ugg Sandals for Women questions

Answered from the same tracked data.