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Ugg Moccasins Women

Fail

Demand is soft, at -59.8% this quarter, so Ugg Moccasins Women is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$52K/yr181K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
31%top-5 click share · 23 brands · 127 sellers

Flapen Score

Ugg Moccasins Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ugg Moccasins Women is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ugg Moccasins Women market on Amazon at a glance

Shoppers on Amazon United States searched for Ugg Moccasins Women 181K times last year and spent an estimated $52K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
0.5%
Market size, estimated
$52Ka year
Peak month
December15.2× the quietest month
Top search term
koolaburra slippers women49K searches a year

02 · Price

A sale here is worth $59.07.

Listings sell for $59.07 on average, from $14.08 to $142.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $59.07 that is $0 to $6K a year per listing.

Average price
$59.07inside the $15 to $100 sweet spot
Price range
$14.08–$142.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #410 within Slippers. It carries 7,599 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
10.7%
Average rank
#410in Slippers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
7,599per listing
Listings tracked
61

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ugg Moccasins Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

127

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

31%

Top 20: 67%

Open market

19%

  • Brand 127%
  • Brand 220%
  • Brand 317%
  • Brand 48%
  • Brand 56%
  • Brand 63%

Demand

Ugg Moccasins Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Ugg Moccasins Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • koolaburra slippers women49K/yr
  • ugg moccasins women41K/yr
  • koolaburra slippers32K/yr
  • ugg loafers women16K/yr
  • ugg dakota slippers women17K/yr
  • ugg moccasins15K/yr
  • uggs moccasins for women5K/yr
  • ugg dakota5K/yr

Reviews and returns

What reviews say buyers love and hate about Ugg Moccasins Women

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
9.7%of orders come back
“Size down”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ugg Moccasins Women questions

Answered from the same tracked data.