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Ugg Dakota Slippers Women

Fail

Shoppers spend an estimated $0 a year here, so Ugg Dakota Slippers Women is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$0/yr75K searches / yr
90-day growth
-65.5%search demand this quarter
Competition
23%top-5 click share · 22 brands · 71 sellers

Flapen Score

Ugg Dakota Slippers Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ugg Dakota Slippers Women is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ugg Dakota Slippers Women market on Amazon at a glance

Shoppers on Amazon United States searched for Ugg Dakota Slippers Women 75K times last year and spent an estimated $0. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-65.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December16.6× the quietest month
Top search term
ugg loafers women16K searches a year

02 · Price

A sale here is worth $66.88.

Listings sell for $66.88 on average, from $14.08 to $142.34. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $66.88 that is $0 to $7K a year per listing.

Average price
$66.88inside the $15 to $100 sweet spot
Price range
$14.08–$142.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
13.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #327 within Slippers. It carries 5,805 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
99%
Out of stock, average day
6.5%
Average rank
#327in Slippers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,805per listing
Listings tracked
74

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ugg Dakota Slippers Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

71

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

23%

Top 20: 55%

Open market

23%

  • Brand 133%
  • Brand 216%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 64%

Demand

Ugg Dakota Slippers Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.6×

Search terms

Top Ugg Dakota Slippers Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ugg loafers women16K/yr
  • sheepskin ugg slippers for women12K/yr
  • koolaburra womens slippers3K/yr
  • koolaburra by ugg koola womens slippers3K/yr
  • ugg womens scuffette ii14K/yr
  • koolaburra by ugg house slippers26K/yr

Reviews and returns

What reviews say buyers love and hate about Ugg Dakota Slippers Women

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Size-Overall”
13.0%of orders come back
“Large for size”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ugg Dakota Slippers Women questions

Answered from the same tracked data.