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Ugg Clogs

Fail

Demand is soft, at -83.2% this quarter, so Ugg Clogs is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$93K/yr560K searches / yr
90-day growth
-83.2%search demand this quarter
Competition
38%top-5 click share · 13 brands · 53 sellers

Flapen Score

Ugg Clogs against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ugg Clogs is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ugg Clogs market on Amazon at a glance

Shoppers on Amazon United States searched for Ugg Clogs 560K times last year and spent an estimated $93K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
-83.2%
Conversion, latest week
0.2%
Market size, estimated
$93Ka year
Peak month
December67.9× the quietest month
Top search term
tall uggs26K searches a year

02 · Price

A sale here is worth $103.70.

Listings sell for $103.70 on average, from $25.73 to $323.77. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $103.70 that is $0 to $10K a year per listing.

Average price
$103.70above the $15 to $100 sweet spot
Price range
$25.73–$323.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
17.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #645 within Boots. It carries 3,198 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
12.5%
Average rank
#645in Boots
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,198per listing
Listings tracked
44

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ugg Clogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

53

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

38%

Top 20: 74%

Open market

12%

  • Brand 137%
  • Brand 226%
  • Brand 314%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Ugg Clogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 67.9×

Search terms

Top Ugg Clogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tall uggs26K/yr
  • tall ugg boots21K/yr
  • ugg tall boots women59K/yr
  • womens bearpaw boots80K/yr
  • bearpaw boots for women43K/yr
  • project cloud boots for women49K/yr
  • ugg boots with bows18K/yr
  • bearpaws boots for women30K/yr
  • ugg boots tall15K/yr
  • shearling boots28K/yr

Reviews and returns

What reviews say buyers love and hate about Ugg Clogs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
31%of negative reviews mention “Size-Overall”
17.3%of orders come back
“doesnt fit right”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ugg Clogs questions

Answered from the same tracked data.