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Tyler Durden Sunglasses

Fail

Shoppers spend an estimated $26K a year here, so Tyler Durden Sunglasses is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$26K/yr56K searches / yr
90-day growth
+68.2%search demand this quarter
Competition
82%top-5 click share · 9 brands · 11 sellers

Flapen Score

Tyler Durden Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tyler Durden Sunglasses is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tyler Durden Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Tyler Durden Sunglasses 56K times last year and spent an estimated $26K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+68.2%
Conversion, latest week
3.1%
Market size, estimated
$26Ka year
Peak month
October19.4× the quietest month
Top search term
tyler durden sunglasses24K searches a year

02 · Price

A sale here is worth $14.71.

Listings sell for $14.71 on average, from $9.02 to $18.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.71 that is $4K to $7K a year per listing.

Average price
$14.71under the $15 to $100 sweet spot
Price range
$9.02–$18.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13,718 within Sunglasses & Eyewear Accessories. It carries 1,550 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#13,718in Sunglasses & Eyewear Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,550per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tyler Durden Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

11

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

  • Brand 140%
  • Brand 218%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Tyler Durden Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 19.4×

Search terms

Top Tyler Durden Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tyler durden sunglasses24K/yr
  • fight club sunglasses6K/yr
  • fight club glasses9K/yr
  • tyler durden glasses17K/yr

Reviews and returns

What reviews say buyers love and hate about Tyler Durden Sunglasses

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
6.8%of orders come back
“Too small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tyler Durden Sunglasses questions

Answered from the same tracked data.