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Two Piece Outfits for Women

Pass

Two Piece Outfits for Women scores 68 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +64.2% this quarter, and returns run at 8.3% of orders.

Flapen Score
68
68 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +23 vs the category median of 45
Market size
$1.4M/yr44.4M searches / yr
90-day growth
+64.2%search demand this quarter
Competition
14%top-5 click share · 47 brands · 55 sellers

Flapen Score

Two Piece Outfits for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Two Piece Outfits for Women is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Two Piece Outfits for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Two Piece Outfits for Women 44.4M times last year and spent an estimated $1.4M. The top 5 brands take 43% of clicks. Demand peaks in May–Jun. Flapen scores it 68 out of 100, a Pass.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 44.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
44.4M
Growth, 90 days vs prior 90
+64.2%
Conversion, latest week
0.1%
Market size, estimated
$1.4Ma year
Peak month
June2.3× the quietest month
Top search term
two piece sets for women6.9M searches a year

02 · Price

A sale here is worth $25.37.

Listings sell for $25.37 on average, from $9.57 to $46.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $25.37 that is $6K to $13K a year per listing.

Average price
$25.37inside the $15 to $100 sweet spot
Price range
$9.57–$46.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #80 within Clothing Sets. It carries 1,674 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#80in Clothing Sets
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,674per listing
Listings tracked
178

04 · Newcomers

Amazon counts 74 of last year's 78 launches as successful.

78 products launched here in the last 12 months. Amazon counts 74 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
78
Successful launches
74Amazon's first-year sales bar
Average brand age
33 months

Products

Top Two Piece Outfits for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$27K$54K$81K$108K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

55

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

14%

Top 20: 37%

Open market

53%

  • WIHOLL13%
  • Trendy Queen13%
  • Sampeel7%
  • MARZXIN5%
  • LILLUSORY5%
  • ZOOSIXX5%

Demand

Two Piece Outfits for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.8M1.3MPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Two Piece Outfits for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • two piece sets for women6.9M/yr
  • 2 piece sets for women7.1M/yr
  • 2 piece sets for women summer3.9M/yr
  • two piece sets for women summer3.6M/yr
  • summer sets2.1M/yr
  • summer sets for women1.8M/yr
  • matching sets women clothing3.6M/yr
  • short sets for women1.5M/yr
  • womens summer sets737K/yr
  • womens 2 piece outfits1.5M/yr

Reviews and returns

What reviews say buyers love and hate about Two Piece Outfits for Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
8.3%of orders come back
“Did not fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Two Piece Outfits for Women questions

Answered from the same tracked data.