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Two Person Hoodie

Fail

Demand is soft, at -47.2% this quarter, so Two Person Hoodie is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$32K/yr108K searches / yr
90-day growth
-47.2%search demand this quarter
Competition
42%top-5 click share · 14 brands · 17 sellers

Flapen Score

Two Person Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Two Person Hoodie is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Two Person Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Two Person Hoodie 108K times last year and spent an estimated $32K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
0.7%
Market size, estimated
$32Ka year
Top search term
two person hoodie34K searches a year

02 · Price

A sale here is worth $43.23.

Listings sell for $43.23 on average, from $15.58 to $72.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $43.23 that is $0 to $4K a year per listing.

Average price
$43.23inside the $15 to $100 sweet spot
Price range
$15.58–$72.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #83,201 within Hoodies. It carries 44 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
12.3%
Average rank
#83,201in Hoodies
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
44per listing
Listings tracked
37

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Two Person Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

8%

  • Brand 146%
  • Brand 217%
  • Brand 314%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 8%)

Demand

Two Person Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 4.0× · 8 of 12 months tracked

Search terms

Top Two Person Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • two person hoodie34K/yr
  • 2 person hoodie21K/yr
  • double hoodie21K/yr
  • double hoodie for couples12K/yr
  • double person hoodie7K/yr
  • two person sweatshirt5K/yr
  • two person hoodie blanket4K/yr
  • two person sweater6K/yr

Reviews and returns

What reviews say buyers love and hate about Two Person Hoodie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
30%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Too small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Two Person Hoodie questions

Answered from the same tracked data.