Skip to content

Twisted Tea

Maybe

The average product has only 75 reviews. But shoppers spend an estimated $60K a year here, so Twisted Tea is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$60K/yr201K searches / yr
90-day growth
+47.5%search demand this quarter
Competition
41%top-5 click share · 14 brands · 49 sellers

Flapen Score

Twisted Tea against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Twisted Tea is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twisted Tea market on Amazon at a glance

Shoppers on Amazon United States searched for Twisted Tea 201K times last year and spent an estimated $60K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+47.5%
Conversion, latest week
1.5%
Market size, estimated
$60Ka year
Peak month
December3.6× the quietest month
Top search term
twisted tea103K searches a year

02 · Price

A sale here is worth $20.72.

Listings sell for $20.72 on average, from $3.20 to $40.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.72 that is $0 to $2K a year per listing.

Average price
$20.72inside the $15 to $100 sweet spot
Price range
$3.20–$40.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #38,675 within Baseball. It carries 75 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
89%
Out of stock, average day
3.0%
Average rank
#38,675in Baseball
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
75per listing
Listings tracked
36

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Twisted Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

49

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 87%

Open market

8%

  • Brand 136%
  • Brand 223%
  • Brand 321%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 8%)

Demand

Twisted Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Twisted Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twisted tea103K/yr
  • twisted tea merchandise46K/yr
  • twisted tea shirt32K/yr
  • twisted tea merch17K/yr
  • twisted teas3K/yr

Reviews and returns

What reviews say buyers love and hate about Twisted Tea

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Thin”
1.5%of orders come back
“Thin material”
A buyer, on “Thin”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Twisted Tea questions

Answered from the same tracked data.