Twilly Scarf for Bags

Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

670K

Growth, 90 days vs prior 90

+25.1%

Conversion, latest week

1.1%

Market size, estimated

$74Ka year

Peak month

January1.6× the quietest month

Top search term

twilly scarves for bags145K searches a year

Listings sell for $9.94 on average, from $4.78 to $21.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.94 that is $994 to $2K a year per listing.

Average price

$9.94under the $15 to $100 sweet spot

Price range

$4.78–$21.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$994–$2K

Returns

4.5%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #188 within Scarves & Wraps. It carries 630 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#188in Scarves & Wraps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

630per listing

Listings tracked

52

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months