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Twenty One Pilots Merch

Fail

Buyers convert on only 0.6% of searches, so Twenty One Pilots Merch is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$141K/yr778K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
43%top-5 click share · 8 brands · 29 sellers

Flapen Score

Twenty One Pilots Merch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Twenty One Pilots Merch is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twenty One Pilots Merch market on Amazon at a glance

Shoppers on Amazon United States searched for Twenty One Pilots Merch 778K times last year and spent an estimated $141K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
778K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.6%
Market size, estimated
$141Ka year
Peak month
December4.6× the quietest month
Top search term
twenty one pilots421K searches a year

02 · Price

A sale here is worth $28.36.

Listings sell for $28.36 on average, from $12.99 to $74.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $28.36 that is $0 to $3K a year per listing.

Average price
$28.36inside the $15 to $100 sweet spot
Price range
$12.99–$74.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #65,131 within T-Shirts. It carries 187 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
91%
Out of stock, average day
10.7%
Average rank
#65,131in T-Shirts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
187per listing
Listings tracked
34

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Twenty One Pilots Merch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

29

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 84%

Open market

2%

  • Twenty One Pilots40%
  • Merch2rock35%
  • 2Bhip20%
  • Zildjian1%
  • inkArts1%
  • LeatherIcon1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Twenty One Pilots Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Twenty One Pilots Merch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • twenty one pilots421K/yr
  • twenty one pilots merch140K/yr
  • twenty one pilots shirt81K/yr
  • 21 pilots merch69K/yr
  • 21 pilots shirt21K/yr
  • twenty one pilots hoodie22K/yr
  • twenty one pilots shirts6K/yr
  • twenty one pilots merchandise5K/yr
  • twenty one pilots hoodies5K/yr
  • twenty one pilots accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about Twenty One Pilots Merch

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gifting Purpose”
37%of negative reviews mention “Size-Overall”
8.9%of orders come back
“Poor fit”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Twenty One Pilots Merch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data