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Tween Dresses

Fail

An estimated 17.9% of orders come back, so Tween Dresses is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$82K/yr1.5M searches / yr
90-day growth
-3.8%search demand this quarter
Competition
8%top-5 click share · 84 brands · 87 sellers

Flapen Score

Tween Dresses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tween Dresses is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tween Dresses market on Amazon at a glance

Shoppers on Amazon United States searched for Tween Dresses 1.5M times last year and spent an estimated $82K. The top 5 brands take 42% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
0.2%
Market size, estimated
$82Ka year
Top search term
tween dresses230K searches a year

02 · Price

A sale here is worth $26.71.

Listings sell for $26.71 on average, from $12.57 to $43.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.71 that is $0 to $3K a year per listing.

Average price
$26.71inside the $15 to $100 sweet spot
Price range
$12.57–$43.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #316 within Dresses. It carries 685 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#316in Dresses
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
685per listing
Listings tracked
346

04 · Newcomers

8 of last year's 128 launches cleared the first-year sales bar.

128 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
128
Successful launches
8Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tween Dresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

84 rising

Sellers

87

Top-5 brand share

42%

Top 20: 74%

Top-5 click share

8%

Top 20: 22%

Open market

63%

  • Brand 19%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Tween Dresses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26DecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Tween Dresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tween dresses230K/yr
  • tween girls dresses153K/yr
  • tween dress114K/yr
  • teen black dress95K/yr
  • pink dress for teens82K/yr
  • dresses for tweens69K/yr
  • teen girls dresses71K/yr
  • teen girl dress76K/yr
  • teen dresses for church77K/yr
  • tween dresses 12-14 girls68K/yr

Reviews and returns

What reviews say buyers love and hate about Tween Dresses

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
17.9%of orders come back
“very short”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tween Dresses questions

Answered from the same tracked data.