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Tweed Dress

Fail

An estimated 21.9% of orders come back, so Tweed Dress is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$67K/yr1.4M searches / yr
90-day growth
+4.6%search demand this quarter
Competition
5%top-5 click share · 94 brands · 141 sellers

Flapen Score

Tweed Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tweed Dress is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tweed Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Tweed Dress 1.4M times last year and spent an estimated $67K. The top 5 brands take 48% of clicks. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
0.1%
Market size, estimated
$67Ka year
Peak month
May2.3× the quietest month
Top search term
calvin klein dress300K searches a year

02 · Price

A sale here is worth $53.31.

Listings sell for $53.31 on average, from $11.38 to $402.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $53.31 that is $0 to $5K a year per listing.

Average price
$53.31inside the $15 to $100 sweet spot
Price range
$11.38–$402.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
21.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #4,765 within Dresses. It carries 1,058 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
6.2%
Average rank
#4,765in Dresses
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
1,058per listing
Listings tracked
555

04 · Newcomers

20 of last year's 191 launches cleared the first-year sales bar.

191 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
191
Successful launches
20Amazon's first-year sales bar
Average brand age
32 months

Products

Top Tweed Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 5% of clicks. An open shelf where new products get seen.

Brands

94 rising

Sellers

141

Top-5 brand share

48%

Top 20: 79%

Top-5 click share

5%

Top 20: 15%

Open market

64%

  • Brand 115%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Tweed Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.3×

Search terms

Top Tweed Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calvin klein dress300K/yr
  • tweed dress314K/yr
  • calvin klein dresses139K/yr
  • tweed dress woman186K/yr
  • ralph lauren dress78K/yr
  • sheath dresses for women 202623K/yr
  • calvin klein women dress69K/yr
  • office dresses for women 202613K/yr
  • business dresses for women 202612K/yr
  • black sheath dress for women46K/yr

Reviews and returns

What reviews say buyers love and hate about Tweed Dress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
21.9%of orders come back
“Not fitting”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tweed Dress questions

Answered from the same tracked data.