Tutu Dress
FailBuyers convert on only 0.3% of searches, so Tutu Dress is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $39K/yr721K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 15%top-5 click share · 68 brands · 70 sellers
Flapen Score
Tutu Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tutu Dress is stronger. Inside it, weaker.
Market
The Tutu Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Tutu Dress 721K times last year and spent an estimated $39K. The top 5 brands take 34% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 721K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $39Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- toddler birthday dress111K searches a year
02 · Price
A sale here is worth $20.92.
Listings sell for $20.92 on average, from $7.86 to $52.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.92 that is $0 to $2K a year per listing.
- Average price
- $20.92inside the $15 to $100 sweet spot
- Price range
- $7.86–$52.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #391 within Baby Girls. It carries 844 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #391in Baby Girls
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 844per listing
- Listings tracked
- 186
04 · Newcomers
4 of last year's 51 launches cleared the first-year sales bar.
51 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 51
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Tutu Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
68 rising
Sellers
70
Top-5 brand share
34%
Top 20: 74%
Top-5 click share
15%
Top 20: 35%
Open market
61%
- Brand 111%
- Brand 27%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Tutu Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Tutu Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler birthday dress111K/yr
- tutu dress75K/yr
- toddler tutu dress76K/yr
- birthday dress toddler58K/yr
- toddler tulle dress55K/yr
- tulle dress toddler42K/yr
- princess birthday dress37K/yr
- toddler girl birthday dress32K/yr
- birthday princess dress32K/yr
- tutu dresses for toddler girls42K/yr
Reviews and returns
What reviews say buyers love and hate about Tutu Dress
We read the reviews and the return reasons for every product selling here.
“Runs a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tutu Dress questions
Answered from the same tracked data.









