Turtleneck Sweater Dress

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -81.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

-81.5%

Conversion, latest week

0.3%

Market size, estimated

$23Ka year

Peak month

December23.4× the quietest month

Top search term

turtleneck sweater dress74K searches a year

Listings sell for $34.76 on average, from $9.12 to $338.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $34.76 that is $0 to $3K a year per listing.

Average price

$34.76inside the $15 to $100 sweet spot

Price range

$9.12–$338.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

27.6%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #5,690 within Dresses. It carries 2,287 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#5,690in Dresses

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,287per listing

Listings tracked

189

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months