turtleneck men
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.71avg listing price — sweet spot $15–$100
Price range
Great$11.35–$40.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$140K$140K/yr · 1.4M searches
Review moat
Bad5,490.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.5%return rate — above 5% kills the launch gate
Growth
Bad-74.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, turtleneck men is a $140K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
turtleneck men market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $296K–$394K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.0%
- Avg brand age
- 41 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- Utopia Wear40%
- Amazon Essentials24%
- NY Threads12%
- Poriff10%
- COOFANDY10%
- Ficerd2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 18.2×
Top turtleneck men search terms
- turtle neck shirt men226K/yr
- turtleneck men299K/yr
- mens turtleneck256K/yr
- mens turtleneck long sleeve shirts72K/yr
- cuello de tortuga para hombre31K/yr
- turtle neck men32K/yr
- turtleneck sweater men69K/yr
- turtle neck sweaters for men44K/yr
- men turtleneck long sleeve42K/yr
- turtleneck for men36K/yr
Top turtleneck men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top Large Black
Utopia Wear$12.934.5★14,238 rev
Poriff Mens Basic Turtleneck Pullover Melange Colored Slim Fit Long Sleeve Sweater Black M
Poriff$16.594.4★27,239 rev
Amazon Essentials Mens Slim Fit Turtleneck Shirt Navy X-Large
Amazon Essentials$11.914.4★312 rev
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Black XX-Large
Amazon Essentials$25.634.5★4,146 rev
NY Threads Mens Ribbed Turtleneck Slim Fit Pullover Casual Long Sleeves Basic Top Large Black
NY Threads$14.314.4★1,216 rev
Newest
by launch dateAmazon Essentials Mens Slim Fit Turtleneck Shirt Navy X-Large
Amazon Essentials$11.91312 rev
Amazon Essentials Mens Slim Fit Turtleneck Shirt Black X-Large
Amazon Essentials$16.55312 rev
Amazon Essentials Mens Slim Fit Turtleneck Shirt Black X-Small
Amazon Essentials$17.11312 rev
Hrbtens Men Casual Turtleneck Slim Fit Basic Tops Lightweight Thin Pullover Sweater Long Sleeve Underwear Male Blouse T-Shirt Blue
Hrbtens$11.35442 rev
COOFANDY Mock Turtleneck for Men Heavy Weight Cotton Short Sleeve Mock Neck Shirt Dress Casual Stretch T-Shirts Basic Regular Shirt Tops Black
COOFANDY$16.48489 rev
Trending
90-day click momentum
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Light Grey X-Large
Amazon Essentials$22.774.5★
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Red XX-Large
Amazon Essentials$24.624.5★
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Forest Green X-Large
Amazon Essentials$24.254.5★
Amazon Essentials Mens Slim Fit Turtleneck Shirt Black X-Small
Amazon Essentials$17.114.4★
COOFANDY Mock Turtleneck for Men Heavy Weight Cotton Short Sleeve Mock Neck Shirt Dress Casual Stretch T-Shirts Basic Regular Shirt Tops Black
COOFANDY$16.484.2★
What buyers say about turtleneck men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“great quality shirt”
“The material is very soft”
“Very comfortable”
“It kept me warm”
“affordable”
“Nice and soft”
“Fabric is stretchy”
“Good fit, thicker cloth”
“Color is perfect”
What buyers complain about
“Too short”
“the neck is really loose”
“Material cheap and looked like a dress”
“Nice sweater, fits perfectly except for the sleeves, they are a bit too long”
“I did get the appropriate color its really hard to measure up black”
“Poor quality and size is ridiculously off”
“Collar is weak”
“Recieved the product with bleach stains and ruined”
“Not slim fit like shown”
“Not slim fit like shown”
Top return reasons
Common questions
- Is turtleneck men profitable to sell on Amazon United States?
- The niche generates $140K/yr across 20 tracked products. 90-day search growth is -74.8%. Flapen's verdict: Skip it (27/100).
- How competitive is the turtleneck men niche?
- 7 brands and 10 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in turtleneck men?
- Top complaints mined from reviews: Size-Overall, Neck Fit, Material Quality. The return rate is 10.5% — above our launch gate.
- When does demand for turtleneck men peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 18.2× the quietest.
- What does it cost to enter the turtleneck men niche?
- Listings span $11.35–$40.79; the average listing price is $19.71 (sweet spot $15–$100). The average incumbent carries 5,490 reviews — the moat a new listing must climb.