Turtleneck Dickies
FailDemand is soft, at -67.3% this quarter, so Turtleneck Dickies is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $48K/yr148K searches / yr
- 90-day growth
- -67.3%search demand this quarter
- Competition
- 26%top-5 click share · 32 brands · 37 sellers
Flapen Score
Turtleneck Dickies against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Turtleneck Dickies is stronger. Inside it, weaker.
Market
The Turtleneck Dickies market on Amazon at a glance
Shoppers on Amazon United States searched for Turtleneck Dickies 148K times last year and spent an estimated $48K. The top 5 brands take 58% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -67.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $48Ka year
- Top search term
- turtleneck dickies19K searches a year
02 · Price
A sale here is worth $15.93.
Listings sell for $15.93 on average, from $6.75 to $38.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.93 that is $0 to $2K a year per listing.
- Average price
- $15.93inside the $15 to $100 sweet spot
- Price range
- $6.75–$38.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #5,487 within Sweaters. It carries 728 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 97%
- Out of stock, average day
- 5.2%
- Average rank
- #5,487in Sweaters
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 728per listing
- Listings tracked
- 67
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Turtleneck Dickies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Joyci 2 Pack Solid Stripe Turtleneck Dickey Collar Wear Outer or in Sweater Hoodie High Neck Mock Collar
- Price
- $12.34
- Rating
- 4.2/5
- Reviews
- 4,450
- Age
- 9y ago
Eyibenlilan Detachable Collar Fake Turtleneck Lightweight Turtle Neck Dickey Collars for Women Girls(Black+White+Light Gray)
- Price
- $14.36
- Rating
- 4.0/5
- Reviews
- 240
- Age
- 1y ago
Fake Turtleneck Dickey Detachable Collars Set Half Top Mock Blouse Collar for Women Men (Light Gray White Black 3 Pieces)
- Price
- $14.67
- Rating
- 3.7/5
- Reviews
- 3,293
- Age
- 5y ago
Joyci Fashion Turtleneck False Collar Winter Unisex Cotton Simple Dickey Collar (Black)
- Price
- $9.97
- Rating
- 4.3/5
- Reviews
- 947
- Age
- 9y ago
SATINIOR 12 Pieces Fake Turtleneck Dickey Collars Women Half Top Mock Collar Neck Wear in Sweater Hoodie High Neck Mock Collar(Multi Color)
- Price
- $36.14
- Rating
- 3.9/5
- Reviews
- 906
- Age
- 2y ago
Trending
estimated 90-day click momentum
QLX Detachable Collar - Cotton Half Shirt Dickey for Men & Women 6 Sizes (Plus) White
- Price
- $17.32
- Rating
- 3.7/5
- Reviews
- 95
- Age
- 1y ago
NIDMIDO 4 Packs Cotton Fake Collar Detachable Dickey Collar Blouse Half Shirts Faux False Collar for Women & Men Favors
- Price
- $24.74
- Rating
- 4.2/5
- Reviews
- 114
- Age
- 2y ago
Fake Turtleneck Dickey Detachable Collars Set Half Top Mock Blouse Collar for Women Men (Navy Khaki White Dark Gray Black 5 Pieces)
- Price
- $19.48
- Rating
- 3.7/5
- Reviews
- 3,293
- Age
- 5y ago
SATINIOR 12 Pieces Fake Turtleneck Dickey Collars Women Half Top Mock Collar Neck Wear in Sweater Hoodie High Neck Mock Collar(Multi Color)
- Price
- $36.14
- Rating
- 3.9/5
- Reviews
- 906
- Age
- 2y ago
Fake Turtleneck Dickey Detachable Collars Set Half Top Mock Blouse Collar for Women Men White Dark Gray Gray Red Black 5 Pieces
- Price
- $17.96
- Rating
- 3.7/5
- Reviews
- 3,293
- Age
- 5y ago
Newest
by launch date
5Pcs Fake Turtleneck Collars Detachable Dickey Collar High Warmer Turtle Necks Half Top Mock Blouse for Women Men
- Price
- $15.06
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 10mo ago
Sucrain 3 Pcs Fake Turtleneck Collars Detachable Dickey Collar Half Top Mock Blouse Collar High Warmer Turtle Necks for Women Men
- Price
- $10.99
- Rating
- 3.9/5
- Reviews
- 57
- Age
- 10mo ago
AruiLeo Fake Turtleneck Dickey Detachable Collars High Neck Mock Collar for Women Men
- Price
- $9.46
- Rating
- 3.1/5
- Reviews
- 42
- Age
- 1y ago
Eyibenlilan Lace Mock Neck Detachable Dickey Collar for Women Soft Stretchy Fabric Breathable High Neck Fake Collar with Floral Lace Trim for Sweaters Dresses and Tops(5 Colsrs 5 Pieces)
- Price
- $20.01
- Rating
- 3.8/5
- Reviews
- 66
- Age
- 1y ago
QLX Detachable Collar - Cotton Half Shirt Dickey for Men & Women 6 Sizes (Plus) White
- Price
- $17.32
- Rating
- 3.7/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
32 rising
Sellers
37
Est. top-5 brand share
58%
Top 20: 93%
Est. top-5 click share
26%
Top 20: 63%
Open market
37%
- Eyibenlilan17%
- Joyci15%
- Geyoga12%
- SATINIOR9%
- QLX6%
- ZESLMG5%
Demand
Turtleneck Dickies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.8× · 9 of 12 months tracked
Search terms
Top Turtleneck Dickies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- turtleneck dickies19K/yr
- fake turtleneck15K/yr
- fake turtle neck12K/yr
- turtleneck dickies women21K/yr
- faux turtleneck9K/yr
- dickey collar for men9K/yr
- turtle neck dickies for women11K/yr
- dicky collar men5K/yr
- turtleneck dickey5K/yr
- neck dickies4K/yr
Reviews and returns
What reviews say buyers love and hate about Turtleneck Dickies
We read the reviews and the return reasons for every product selling here.
“Too Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtleneck Dickies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data