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Turtleneck Bodysuit for Women

Fail

Demand is soft, at -78.0% this quarter, so Turtleneck Bodysuit for Women is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$16K/yr329K searches / yr
90-day growth
-78.0%search demand this quarter
Competition
26%top-5 click share · 32 brands · 34 sellers

Flapen Score

Turtleneck Bodysuit for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Turtleneck Bodysuit for Women is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turtleneck Bodysuit for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Turtleneck Bodysuit for Women 329K times last year and spent an estimated $16K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-78.0%
Conversion, latest week
0.2%
Market size, estimated
$16Ka year
Peak month
December15.7× the quietest month
Top search term
turtleneck bodysuit92K searches a year

02 · Price

A sale here is worth $21.56.

Listings sell for $21.56 on average, from $9.94 to $39.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.56 that is $0 to $2K a year per listing.

Average price
$21.56inside the $15 to $100 sweet spot
Price range
$9.94–$39.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #2,374 within Bodysuits. It carries 2,898 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#2,374in Bodysuits
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,898per listing
Listings tracked
83

04 · Newcomers

2 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Turtleneck Bodysuit for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

34

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

26%

Top 20: 58%

Open market

35%

  • Brand 120%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Turtleneck Bodysuit for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.7×

Search terms

Top Turtleneck Bodysuit for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turtleneck bodysuit92K/yr
  • turtleneck bodysuit for women64K/yr
  • turtle neck body suit for woman51K/yr
  • tummy control long sleeve top13K/yr
  • long sleeve shapewear top12K/yr
  • long sleeve bodysuit pack9K/yr
  • tummy control long sleeve5K/yr
  • long sleeve corset bodysuit8K/yr
  • black long sleeve shapewear4K/yr
  • ribbed bodysuit long sleeve3K/yr

Reviews and returns

What reviews say buyers love and hate about Turtleneck Bodysuit for Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
11.8%of orders come back
“Go up one size”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Turtleneck Bodysuit for Women questions

Answered from the same tracked data.