Turtle Necklace

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

318K

Growth, 90 days vs prior 90

+28.2%

Conversion, latest week

1.6%

Market size, estimated

$114Ka year

Peak month

December2.7× the quietest month

Top search term

turtle necklace106K searches a year

Listings sell for $21.73 on average, from $2.39 to $46.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.73 that is $0 to $2K a year per listing.

Average price

$21.73inside the $15 to $100 sweet spot

Price range

$2.39–$46.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #17,321 within Pendant Necklaces. It carries 744 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#17,321in Pendant Necklaces

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

744per listing

Listings tracked

36

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months