Is Turtle Neck Shirts for Women profitable to sell on Amazon United States?

Flapen scores Turtle Neck Shirts for Women 36 out of 100 on Amazon United States, a Fail. Shoppers spend $7K a year across 76 tracked products. 1 of the 21 products launched in the last year cleared the first-year sales bar. Search demand grew -81.3% in the last 90 days.

How competitive is the Turtle Neck Shirts for Women niche on Amazon United States?

38 brands and 40 sellers compete in Turtle Neck Shirts for Women on Amazon United States. The top 5 Turtle Neck Shirts for Women products take 28% of clicks, and the top 5 brands take 61%.

What do buyers complain about in Turtle Neck Shirts for Women?

Turtle Neck Shirts for Women buyers on Amazon United States complain most about Size-Overall, Color, and Thickness. An estimated 11.7% of orders come back, which is high.

When does demand for Turtle Neck Shirts for Women peak?

Search demand for Turtle Neck Shirts for Women on Amazon United States peaks in Jan–Oct–Nov–Dec, and the busiest month runs 20.5× the quietest.

What does it cost to enter the Turtle Neck Shirts for Women niche?

Turtle Neck Shirts for Women sells for $16.84 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.75 to $105.32. The average product has 4,930 reviews, the count a new listing must catch up to.

Turtle Neck Shirts for Women

Fail

Demand is soft, at -81.3% this quarter, so Turtle Neck Shirts for Women is a Fail.

Filters High Returns

Flapen Score: 36
36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size: $7K/yr199K searches / yr
90-day growth: -81.3%search demand this quarter
Competition: 28%top-5 click share · 38 brands · 40 sellers

Flapen Score

Turtle Neck Shirts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Turtle Neck Shirts for Women is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Turtle Neck Shirts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Turtle Neck Shirts for Women 199K times last year and spent an estimated $7K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months: 199K
Growth, 90 days vs prior 90: -81.3%
Conversion, latest week: 0.2%
Market size, estimated: $7Ka year
Peak month: November20.5× the quietest month
Top search term: blue turtleneck18K searches a year

02 · Price

A sale here is worth $16.84.

Listings sell for $16.84 on average, from $7.75 to $105.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.84 that is $0 to $2K a year per listing.

Average price: $16.84inside the $15 to $100 sweet spot
Price range: $7.75–$105.32
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 11.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,907 within Thermal Underwear. It carries 4,930 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 12.2%
Average rank: #1,907in Thermal Underwear
Average rating: 4.41 starsAmazon United States average 4.42 stars
Average reviews: 4,930per listing
Listings tracked: 76

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 21
Successful launches: 1Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Turtle Neck Shirts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

61%

Top 20: 88%

Top-5 click share

28%

Top 20: 55%

Open market

36%

Brand 138%
Brand 210%
Brand 35%
Brand 44%
Brand 54%
Brand 63%

Demand

Turtle Neck Shirts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Turtle Neck Shirts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

blue turtleneck18K/yr -42.4%0.6% conv.
blue turtleneck women32K/yr -85.6%0.7% conv.
navy blue turtleneck for women30K/yr -87.7%1.0% conv.
royal blue turtleneck women15K/yr -83.7%1.2% conv.
light blue turtleneck women15K/yr -83.5%1.1% conv.
navy turtleneck womens23K/yr -89.8%1.0% conv.
navy blue turtleneck12K/yr -80.0%0.3% conv.
light blue turtleneck10K/yr -67.9%0.8% conv.
blue turtle neck7K/yr -59.9%0.0% conv.
navy turtleneck8K/yr -80.2%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Turtle Neck Shirts for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”

37%of negative reviews mention “Size-Overall”

11.7%of orders come back

“Runs SUPER small”

A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Turtle Neck Shirts for Women questions

Answered from the same tracked data.

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