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Turtle Keychain

Maybe

The top 5 brands take only 34% of clicks. But shoppers spend only $34K a year here, so Turtle Keychain is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$34K/yr181K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
33%top-5 click share · 46 brands · 74 sellers

Flapen Score

Turtle Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Turtle Keychain is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turtle Keychain market on Amazon at a glance

Turtle Keychain is a $34K a year market on Amazon United States, with 181K searches a year. The top 5 brands take 34% of clicks. Demand peaks in Aug–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 181K times a year and 1.9% buy. Search demand moved +20.8% in 90 days, so the market is growing into its $34K a year.

Search volume
181K
Search growth, 90 days
+20.8%
Conversion
1.9%
Market size
$34K

02 · Money

The money is thin.

Shoppers bought 5K to 6K units at $9.91 on average, 0 to 100 per product. Units times price is $50K to $59K a year.

Units sold
5K–6K
Units per product
0–100
Average price
$9.91
Units × price
$50K–$59K

03 · Shelf

Brands here are young.

The average listing ranks #6,645. 98% of listings ship Prime. 88% of the shelf is sponsored, so budget for ads. The average listing is out of stock 6.8% of the time. The average brand has sold here for 26 months.

Average BSR
#6,645
Prime
98%
Sponsored
88%
Out of stock
6.8%
Average brand age
26 months

Products

Top Turtle Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

74

Top-5 brand share

34%

Top 20: 73%

Top-5 click share

33%

Top 20: 67%

Open market

62%

  • Karma12%
  • CHALA8%
  • Aenmt5%
  • Angyape5%
  • Amabro5%
  • Qoncosy4%

Demand

Turtle Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Turtle Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turtle keychain105K/yr
  • sea turtle keychain24K/yr
  • turtle bag charm12K/yr
  • turtle key chain15K/yr
  • turtle purse charm6K/yr
  • turtle keychains6K/yr
  • turtle plush keychain5K/yr
  • sea turtle key chain5K/yr
  • turtle keychain plush5K/yr

Reviews and returns

What reviews say buyers love and hate about Turtle Keychain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall47%−0.10

it was bigger than I thought it would be

Extremely small

Much smaller than expected

Durability10%−0.03

Broke after one day

broke almost immediately

feels like it won't last as long as I'd like

Quality-Overall9%−0.01

Cheap links

Cheaply made

Not as good quality as expected

Strength6%−0.02

flimsy

keychain links are weak

Its fragile and light weight

Value For Money5%0.00

Flimsy for the price

Not worth the $

dont think its worth the price

Love

Quality-Overall18%−0.01

Good quality and Fun for kids

Good quality

This item was beautiful and well made

Gifting Purpose15%+1.35

Great little thoughtful gift

Perfect for a gift

Great Gift

Chain/Key Quality11%+0.88

Great keychain

key chain

I am so impressed with this Sea Turtle Key Chain that I have to tell you if your thinking is this worth the money YES buy it

Color10%+0.84

comes in a beautiful shade of green

The color was great

The colors are vibrant

Advertised Vs Actual Product9%+0.43

Just as pictured

The product was as described

Exactly what I wanted

Return

1.0% Return rate 72% Fixable by listing

Size-Overall52%██▆▅▇▆

it was bigger than I thought it would be

Extremely small

Much smaller than expected

Advertised Vs Actual Product10%█▄▄▃▄▃
Quality-Overall9%▁▃█▁▅▆

Cheap links

Cheaply made

Not as good quality as expected

Value For Money6%▃▁▁█▄▅

Flimsy for the price

Not worth the $

dont think its worth the price

Chain/Key Quality5%█▄▅▇▂▁

FAQ

Common Turtle Keychain questions

Answered from the same tracked data.