Turtle Keychain

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

+20.8%

Conversion, latest week

1.9%

Market size, estimated

$34Ka year

Peak month

December1.8× the quietest month

Top search term

turtle keychain105K searches a year

Listings sell for $9.91 on average, from $4.68 to $31.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $9.91 that is $0 to $991 a year per listing.

Average price

$9.91under the $15 to $100 sweet spot

Price range

$4.68–$31.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$991

Returns

1.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #6,645 within Keyrings, Keychains & Charms. It carries 263 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

6.8%

Average rank

#6,645in Keyrings, Keychains & Charms

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

263per listing

Listings tracked

52

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months