Turtle Keychain
MaybeThe top 5 brands take only 34% of clicks. But shoppers spend an estimated $34K a year here, so Turtle Keychain is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $34K/yr181K searches / yr
- 90-day growth
- +20.8%search demand this quarter
- Competition
- 33%top-5 click share · 46 brands · 74 sellers
Flapen Score
Turtle Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Turtle Keychain is stronger. Inside it, weaker.
Market
The Turtle Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Turtle Keychain 181K times last year and spent an estimated $34K. The top 5 brands take 34% of clicks. Demand peaks in Aug–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- +20.8%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $34Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- turtle keychain105K searches a year
02 · Price
A sale here is worth $9.91.
Listings sell for $9.91 on average, from $4.68 to $31.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $9.91 that is $0 to $991 a year per listing.
- Average price
- $9.91under the $15 to $100 sweet spot
- Price range
- $4.68–$31.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$991
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #6,645 within Keyrings, Keychains & Charms. It carries 263 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 6.8%
- Average rank
- #6,645in Keyrings, Keychains & Charms
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 263per listing
- Listings tracked
- 52
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Turtle Keychain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
46 falling
Sellers
74
Top-5 brand share
34%
Top 20: 73%
Top-5 click share
33%
Top 20: 67%
Open market
62%
- Brand 112%
- Brand 28%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Turtle Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Turtle Keychain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turtle keychain105K/yr
- sea turtle keychain24K/yr
- turtle bag charm12K/yr
- turtle key chain15K/yr
- turtle purse charm6K/yr
- turtle keychains6K/yr
- turtle plush keychain5K/yr
- sea turtle key chain5K/yr
- turtle keychain plush5K/yr
Reviews and returns
What reviews say buyers love and hate about Turtle Keychain
We read the reviews and the return reasons for every product selling here.
“it was bigger than I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtle Keychain questions
Answered from the same tracked data.