Turtle Hat

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-58.4%

Conversion, latest week

1.0%

Market size, estimated

$21Ka year

Top search term

turtle hat24K searches a year

Listings sell for $21.88 on average, from $6.24 to $44.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.88 that is $0 to $2K a year per listing.

Average price

$21.88inside the $15 to $100 sweet spot

Price range

$6.24–$44.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #17,657 within Skullies & Beanies. It carries 316 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

74%

Out of stock, average day

9.8%

Average rank

#17,657in Skullies & Beanies

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

316per listing

Listings tracked

62

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months