Turquoise Ring

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+13.0%

Conversion, latest week

0.9%

Market size, estimated

$340Ka year

Peak month

July1.7× the quietest month

Top search term

turquoise rings for women471K searches a year

Listings sell for $27.99 on average, from $6.41 to $129.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $27.99 that is $3K to $7K a year per listing.

Average price

$27.99inside the $15 to $100 sweet spot

Price range

$6.41–$129.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.6%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,205 within Rings. It carries 229 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

97%

Out of stock, average day

1.4%

Average rank

#2,205in Rings

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

229per listing

Listings tracked

100

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months