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Turquoise Ring

Maybe

Products sell for $27.99 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Turquoise Ring is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +18 vs the category median of 45
Market size
$340K/yr1.4M searches / yr
90-day growth
+13.0%search demand this quarter
Competition
25%top-5 click share · 44 brands · 51 sellers

Flapen Score

Turquoise Ring against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Turquoise Ring is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turquoise Ring market on Amazon at a glance

Turquoise Ring is a $340K a year market on Amazon United States, with 1.4M searches a year. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.4M times a year and 0.9% buy. Search demand moved +13.0% in 90 days, so the market is growing into its $340K a year.

Search volume
1.4M
Search growth, 90 days
+13.0%
Conversion
0.9%
Market size
$340K

02 · Money

The money is there.

Shoppers bought 10K to 13K units at $27.99 on average, 100 to 250 per product. Units times price is $280K to $350K a year.

Units sold
10K–13K
Units per product
100–250
Average price
$27.99
Units × price
$280K–$350K

03 · Shelf

Brands here are settling in.

The average listing ranks #2,205. 97% of listings ship Prime. 67% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.4% of the time. The average brand has sold here for 39 months.

Average BSR
#2,205
Prime
97%
Sponsored
67%
Out of stock
1.4%
Average brand age
39 months

Products

Top Turquoise Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

$0$7K$14K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

51

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

25%

Top 20: 54%

Open market

40%

  • LadayPoa16%
  • HONGCAIHU12%
  • LRGKMCWTOB11%
  • Pingyongchang7%
  • Turquoise Network7%
  • NEWITIN6%

Demand

Turquoise Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Turquoise Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turquoise rings for women471K/yr
  • turquoise ring266K/yr
  • turquoise rings130K/yr
  • western rings139K/yr
  • western rings for women89K/yr
  • sterling silver turquoise ring41K/yr
  • turquoise rings for women sterling silver34K/yr
  • gold turquoise ring30K/yr
  • western ring31K/yr
  • turquoise ring for women26K/yr

Reviews and returns

What reviews say buyers love and hate about Turquoise Ring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+0.08

It was way too big

poor fit

Too small

Color14%−0.10

Color is off

Colors don't match

Definitely NOT the color pictured AT ALL-

Quality-Overall12%+0.47

Cheaply made

cheap

Bad quality

Durability11%−0.26

Fall apart right away

Fall apart easily

broken

Precious Gemstone6%−0.15

stones fell out

the gem fell off

Stone fell out

Love

Quality-Overall18%+0.47

Beautiful Quality

Quality Product at Fair Price

it does seem to be well made

Size-Overall15%+0.08

Beautiful fit and solid piece

Fits great

Easy to fit

Color15%−0.10

Looks great and I love the blue color

Beautiful rich color

beautiful color

Value For Money10%+1.25

Worth it

Good price

Great value

Advertised Vs Actual Product6%−0.05

Just as advertised

As expected

Exactly as pictured

Return

3.6% Return rate 78% Fixable by listing

Size-Overall58%███▇█▇

It was way too big

poor fit

Too small

Quality-Overall8%▇███▆█

Cheaply made

cheap

Bad quality

Advertised Vs Actual Product7%▆▇█▅▇▇

False advertising

Does not look like the picture

Not as described

Color6%▇▇▆▇▅█

Color is off

Colors don't match

Definitely NOT the color pictured AT ALL-

Metal Authenticity5%▇▇▇█▅▆

the entire thing is not silver

just wish it was sterling

Not Sterling silver

FAQ

Common Turquoise Ring questions

Answered from the same tracked data.