turquoise purse
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.36avg listing price — sweet spot $15–$100
Price range
Good$9.12–$127.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,191.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 238K searches
Returns
Bad8.7%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, turquoise purse is a $57K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
turquoise purse market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $44K–$59K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,684
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 82%
- Out of stock
- 6.3%
- Avg brand age
- 37 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
86 rising
Sellers
110
Top-5 brand share
33%
Top 20: 66%
Top-5 click share
17%
Top 20: 43%
Open market
63%
- Solene12%
- Dasein7%
- Montana West5%
- XquiziFit5%
- Dreubea4%
- MOISTRI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.1×
Top turquoise purse search terms
- turquoise purse61K/yr
- turquoise clutch22K/yr
- teal clutch21K/yr
- teal bag17K/yr
- turquoise purses for women18K/yr
- turquoise bag14K/yr
- tiffany blue purse15K/yr
- teal crossbody bag10K/yr
- turquoise handbag8K/yr
- aqua purse8K/yr
Top turquoise purse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XquiziFit Floral Beaded Clutch Embroidery Sequin Beaded Purse Small Evening Clutch Purses for Women Light Green Clutch
XquiziFit$23.884.8★8 rev
Women Ostrich Feather Purse Ostrich Tote Bag Fluffy Feather Purse Fringe Clutch Evening Handbag for Party Prom Peacock Blue
MOISTRI$43.464.1★66 rev
Solene Womens Lightweight Medium Crossbody Purse with Tassel Perfect Size Crossbody Bags for Daily Use travel - LP062 (Green Turquoise 1)
Solene$19.354.6★2,614 rev
Solene Womens Envelop Clutch Crossbody Bag With Tassels Accent (WU075-Turquoise)
Solene$27.234.5★776 rev
Dreubea Womens Soft Faux Leather Tote Shoulder Bag from Big Capacity Tassel Handbag Sea Green New
Dreubea$17.464.1★42,329 rev
Newest
by launch date
YYIHER Teal Clutch Bag Satin Evening Purse Formal Clutch for Women Wedding Party Elegant Small Shoulder Bag Green
YYIHER$24.6744 rev
Tuwubi Crossbody Bags for Women Sling Bag for Men Small Hiking Backpack Shoulder Bag Lightweight for Outdoors Travel(M Teal Blue)
Tuwubi$13.821,893 rev
Verdusa Womens Sequin Floral Evening Handbags Elegant Flap Clutch Purses Bags Teal Blue-A One Size
Verdusa$22.563 rev
XquiziFit Floral Beaded Clutch Embroidery Sequin Beaded Purse Small Evening Clutch Purses for Women Light Green Clutch
XquiziFit$23.888 rev
NEWROGENG Clutch Purses for Women Formal Marble Acrylic Evening Bags with Chain Trendy Metal Handle Purses and Handbags 2025 Marble Green
NEWROGENG$39.35346 rev
Trending
90-day click momentum
Sunwel Fashion Womens Fringe Hobo Bag Western Tassel Crossbody Bag
Sunwel Fashion$23.944.5★
YYIHER Teal Clutch Bag Satin Evening Purse Formal Clutch for Women Wedding Party Elegant Small Shoulder Bag Green
YYIHER$24.674.5★
Solene Womens Envelop Clutch Crossbody Bag With Tassels Accent (WU075-Turquoise)
Solene$27.234.5★
XquiziFit Floral Beaded Clutch Embroidery Sequin Beaded Purse Small Evening Clutch Purses for Women Light Green Clutch
XquiziFit$23.884.8★
Solene Fringe Crossbody Shoulder Bag with Strap Tassel Messenger bag Country Style Western Fringe Purse for Women - E031(Turquoise)
Solene$23.134.5★
What buyers say about turquoise purse
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Amazing quality”
“great size”
“Good deal”
“Exactly as pictured”
“Straps are sturdy”
“Appears to be well built”
“Good material”
“Durable and sturdy”
“Lots of pockets”
What buyers complain about
“Not large”
“Missing strap”
“not as well made as I would like”
“Will not last”
“Not the same colors”
“Handle broke”
“Material is cheap”
“The zippers are a little cheap”
“It also had an awful chemical smell”
“order one that was faux leather. PU.”
Top return reasons
Common questions
- Is turquoise purse profitable to sell on Amazon United States?
- The niche generates $57K/yr across 132 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the turquoise purse niche?
- 86 brands and 110 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in turquoise purse?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 8.7% — above our launch gate.
- When does demand for turquoise purse peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the turquoise purse niche?
- Listings span $9.12–$127.92; the average listing price is $29.36 (sweet spot $15–$100). The average incumbent carries 3,192 reviews — the moat a new listing must climb.