Turquoise Purse

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

+36.1%

Conversion, latest week

0.8%

Market size, estimated

$57Ka year

Peak month

May2.1× the quietest month

Top search term

turquoise purse61K searches a year

Listings sell for $29.36 on average, from $9.12 to $127.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.36 that is $0 to $3K a year per listing.

Average price

$29.36inside the $15 to $100 sweet spot

Price range

$9.12–$127.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,684 within Clutches & Evening Bags. It carries 3,192 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

99%

Out of stock, average day

6.3%

Average rank

#1,684in Clutches & Evening Bags

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

3,192per listing

Listings tracked

132

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months