Is turquoise pendant profitable to sell on Amazon United States?

The niche generates $58K/yr across 29 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +88.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the turquoise pendant niche?

27 brands and 29 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in turquoise pendant?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 6.8% — above our launch gate.

When does demand for turquoise pendant peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.

What does it cost to enter the turquoise pendant niche?

Listings span $6.72–$29.01; the average listing price is $15.49 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.

turquoise pendant

Worth a look

Shows demand growing +88.8% this quarter, but a small market ($58K/yr) keeps it on the watch list.

Growth

Great+88.8%

90-day search growth — must beat 0% to launch

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$15.49

avg listing price — sweet spot $15–$100

Review moat

Good780.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.72–$29.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Market size

Bad$58K

$58K/yr · 172K searches

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, turquoise pendant is a $58K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

turquoise pendant market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $46K–$62K; units × avg price
Conversion rate: 2.2%
Avg BSR: #1,610
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.9%
Avg brand age: 27 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

49%

Top 20: 86%

Open market

44%

SAMYA29%
Aobei Pearl8%
Fuqimanman20206%
Disengor5%
LADYGD5%
ZILENIU4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×

Open Trend

Top turquoise pendant search terms

turquoise beaded necklace57K/yr +140.7%1.0% conv.
turquoise choker necklace28K/yr +7.2%0.5% conv.
turquoise bead necklace18K/yr +79.5%0.9% conv.
dainty turquoise necklace13K/yr +72.7%0.2% conv.
turquoise chunky necklace10K/yr +130.2%0.1% conv.
turquoise pendant necklaces for women7K/yr +190.2%0.2% conv.
beaded turquoise necklace9K/yr +98.5%1.2% conv.
turquoise beaded necklace for women7K/yr +193.6%0.8% conv.
turquoise layered necklace6K/yr +43.1%0.5% conv.
turquoise long necklace6K/yr +67.0%0.2% conv.

All search terms

Top turquoise pendant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SAMYA Beaded Charm Necklace for Women Turquoise Beaded Necklace for Women Turquoise Jewelry for Women with Gold-Plated Oval Clasp 18 Length

SAMYA$23.284.2★31 rev

Fuqimanman2020 Long Turquoise Beaded Strand Necklace Endless Round Beads Multi Layer Heart Yoga Meditation Prayer Handmade Gemstone for Women Healing Aesthetic Jewelry-Turquoise

Fuqimanman2020$9.263.6★77 rev

Faux Pearl Turquoise Beaded Choker Necklace - Dainty Layered Chain Gemstone Necklace Choker - Trendy Jewelry Gift for Women Wedding Birthday Graduation Banquet Anniversary Make-up Party Summer Beach Holiday (C)

Disengor$10.913.8★41 rev

LADYGD Created Turquoise Necklace for Women 14K Gold Plated Beaded Choker Boho Necklaces Handmade Beach Summer Everyday Western Jewelry Gifts

LADYGD$12.844.6★551 rev

Mixcbe Boho Dainty Gemstone Adjustable Beach Necklace - 15 Handmade Turquoise Beaded Choker

Mixcbe$9.643.7★76 rev

Newest

by launch date

KissYan Beaded Necklaces for Women Natural Chunky Choker(Turquoise)

KissYan$28.429 rev

4mo ago

SAMYA Beaded Charm Necklace for Women Turquoise Beaded Necklace for Women Turquoise Jewelry for Women with Gold-Plated Oval Clasp 18 Length

SAMYA$23.2831 rev

5mo ago

ZILENIU Turquoise Necklace 10mm Round Stone Beaded Choker Necklaces for Women Gold Plated Handmade Gemstone Necklace Jewelry (Turquoise)

ZILENIU$14.594 rev

6mo ago

AGOT Beaded Gemstone Necklace for Women: Boho Bead Choker Natural Turquoise Stone Necklaces for Summer Beach - Handmade Jewelry for Her Birthday Christmas Gifts

AGOT$15.0234 rev

1y ago

ZILENIU Turquoise Beaded Necklace Natural Gemstone 3mm Small Beaded Necklaces for Women Adjustable Western Choker Necklaces 16+2 (Turquoise)

ZILENIU$13.808 rev

1y ago

What buyers say about turquoise pendant

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“It is a great necklace and value”

Color15%

“Pretty Turquoise Necklace”

Value For Money9%

“not too cheap”

Size-Overall9%

“Fits great because I have”

Weight Light5%

“Lightweight”

Chain/Key Quality4%

“Pretty turquoise beads with gold chain combo”

Advertised Vs Actual Product4%

“Ad advertised”

Ease Of Use3%

“It's very easy to figure out”

Metal Authenticity3%

“I like the fact that the clasp is lead and nickel free and gentle on sensitive skin”

Durability3%

“has held up really well”

What buyers complain about

Quality-Overall23%

“Poor quality”

Size-Overall17%

“Short though”

Durability16%

“it just came apart”

Chain/Key Quality4%

“The chain was broken”

Material Quality3%

“I thought this looked like cheap, plastic beads”

Metal Authenticity3%

“it was obvious it was not genuine gold”

Comfort-Overall3%

“not comfortable”

Strength2%

“a little cheap looking/fragile”

Product Condition2%

“it looks like they send me a used one”

Value For Money2%

“Waste of money”

Top return reasons

Size-Overall36%

Quality-Overall12%

Color10%

Neck Fit7%

Advertised Vs Actual Product7%

Metal Authenticity4%

Shape/Style3%