Turquoise Pendant

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +88.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+88.8%

Conversion, latest week

2.2%

Market size, estimated

$58Ka year

Peak month

May2.6× the quietest month

Top search term

turquoise beaded necklace57K searches a year

Listings sell for $15.49 on average, from $6.72 to $29.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.49 that is $0 to $2K a year per listing.

Average price

$15.49inside the $15 to $100 sweet spot

Price range

$6.72–$29.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.8%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,610 within Chains. It carries 781 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#1,610in Chains

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

781per listing

Listings tracked

29

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months