Turquoise Earrings

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

429K

Growth, 90 days vs prior 90

+29.7%

Conversion, latest week

2.0%

Market size, estimated

$106Ka year

Peak month

December2.8× the quietest month

Top search term

turquoise stud earrings61K searches a year

Listings sell for $12.43 on average, from $6.64 to $20.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.43 that is $3K to $6K a year per listing.

Average price

$12.43under the $15 to $100 sweet spot

Price range

$6.64–$20.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

5.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Earrings. It carries 1,194 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#186in Earrings

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,194per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months