Turquoise

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+33.8%

Conversion, latest week

1.6%

Market size, estimated

$355Ka year

Peak month

July1.7× the quietest month

Top search term

turquoise necklace487K searches a year

Listings sell for $15.71 on average, from $6.72 to $41.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $15.71 that is $8K to $12K a year per listing.

Average price

$15.71inside the $15 to $100 sweet spot

Price range

$6.72–$41.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

6.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,244 within Jewelry Sets. It carries 1,193 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,244in Jewelry Sets

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,193per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months