Turning Point Usa Hat

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

-35.9%

Conversion, latest week

1.1%

Market size, estimated

$26Ka year

Top search term

turning point usa hat99K searches a year

Listings sell for $14.17 on average, from $6.96 to $44.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.17 that is $4K to $7K a year per listing.

Average price

$14.17under the $15 to $100 sweet spot

Price range

$6.96–$44.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

4.0%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #11,096 within Baseball Caps. It carries 139 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

32%

Out of stock, average day

17.6%

Average rank

#11,096in Baseball Caps

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

139per listing

Listings tracked

34

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months