Turban

Shoppers searched for this 969K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months

969K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

1.5%

Market size, estimated

$187Ka year

Peak month

April1.9× the quietest month

Top search term

turbans for women356K searches a year

Listings sell for $13.21 on average, from $6.04 to $26.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.21 that is $3K to $7K a year per listing.

Average price

$13.21under the $15 to $100 sweet spot

Price range

$6.04–$26.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

2.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,841 within Skullies & Beanies. It carries 3,191 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,841in Skullies & Beanies

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,191per listing

Listings tracked

38

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months