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Tummy Tape

Maybe

The products selling today average only 3.5★. But shoppers spend an estimated $112K a year here, so Tummy Tape is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$112K/yr252K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
36%top-5 click share · 33 brands · 40 sellers

Flapen Score

Tummy Tape against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tummy Tape is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tummy Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Tummy Tape 252K times last year and spent an estimated $112K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
2.6%
Market size, estimated
$112Ka year
Peak month
April2.9× the quietest month
Top search term
tummy tuck tape47K searches a year

02 · Price

A sale here is worth $16.97.

Listings sell for $16.97 on average, from $6.05 to $41.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.97 that is $2K to $4K a year per listing.

Average price
$16.97inside the $15 to $100 sweet spot
Price range
$6.05–$41.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #129 within Lingerie. It carries 2,574 reviews at 3.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
6.0%
Average rank
#129in Lingerie
Average rating
3.52 starsAmazon United States average 4.42 stars
Average reviews
2,574per listing
Listings tracked
50

04 · Newcomers

10 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
10Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tummy Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

40

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

36%

Top 20: 73%

Open market

38%

  • Brand 120%
  • Brand 218%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Tummy Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Tummy Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tummy tuck tape47K/yr
  • tummy tape30K/yr
  • tummy tape for apron belly18K/yr
  • tonee tummy tape13K/yr
  • belly tape21K/yr
  • stomach tape to flatten tummy17K/yr
  • tummy lift tape13K/yr
  • stomach tape13K/yr
  • belly tape for tummy lift13K/yr
  • tummy tape for flat stomach12K/yr

Reviews and returns

What reviews say buyers love and hate about Tummy Tape

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Size-Overall”
3.8%of orders come back
“To big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tummy Tape questions

Answered from the same tracked data.