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Tummy Tape

Maybe

The products selling today average only 3.5★. But shoppers spend only $112K a year here, so Tummy Tape is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$112K/yr252K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
36%top-5 click share · 33 brands · 40 sellers

Flapen Score

Tummy Tape against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tummy Tape is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tummy Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Tummy Tape 252K times last year and spent an estimated $112K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
2.6%
Market size, estimated
$112Ka year
Peak month
April2.9× the quietest month
Top search term
tummy tuck tape47K searches a year

02 · Price

A sale here is worth $16.97.

Listings sell for $16.97 on average, from $6.05 to $41.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.97 that is $2K to $4K a year per listing.

Average price
$16.97inside the $15 to $100 sweet spot
Price range
$6.05–$41.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #129 within Lingerie. It carries 2,574 reviews at 3.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
6.0%
Average rank
#129in Lingerie
Average rating
3.52 starsAmazon United States average 4.42 stars
Average reviews
2,574per listing
Listings tracked
50

04 · Newcomers

Amazon counts 10 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
10Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tummy Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$3K$7K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

40

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

36%

Top 20: 73%

Open market

38%

  • Instant Lifts20%
  • FeelinGirl18%
  • Anvosy9%
  • Generic6%
  • Bonuci5%
  • Geiserailie4%

Demand

Tummy Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Tummy Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tummy tuck tape47K/yr
  • tummy tape30K/yr
  • tummy tape for apron belly18K/yr
  • tonee tummy tape13K/yr
  • belly tape21K/yr
  • stomach tape to flatten tummy17K/yr
  • tummy lift tape13K/yr
  • stomach tape13K/yr
  • belly tape for tummy lift13K/yr
  • tummy tape for flat stomach12K/yr

Reviews and returns

What reviews say buyers love and hate about Tummy Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.05

To big

Uncomfortable fit

Too long

Adhesion/Stickiness13%−0.16

Does not stick

Not enough adhesive

Not very sticky

Functionality-Overall7%−0.18

Didn't work for me

Doesn't work as expected

does not work as advertised

Ease Of Use5%+0.13

just hard to put on

Hard to use

difficult to remove

Allergies5%−0.07

Caused a rash

Irritating to skin

irritated my skin completely

Love

Comfort-Overall14%+1.56

It's comfortable

They are comfortable to use

Comfortable to wear

Quality-Overall11%+0.59

It is well made

Amazing quality

Decent for occasional use

Size-Overall10%−0.05

fit exactly as expected

Amazing fit

It fits as expected

Adhesion/Stickiness9%−0.16

Good adhesive

Adhesive is strong

has good adhesion

Ease Of Use6%+0.13

easy to remove

Easy to use

Its easy to handle

Return

3.8% Return rate 74% Fixable by listing

Size-Overall46%▇██▇██

To big

Uncomfortable fit

Too long

Waist Fit9%█▇▆▆▆▆
Adhesion/Stickiness7%▅▆▅▇▇█

Does not stick

Not enough adhesive

Not very sticky

Advertised Vs Actual Product5%█▇▇▇▇█
Length4%█▇▆▇▆▇

FAQ

Common Tummy Tape questions

Answered from the same tracked data.